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Lucas Oil Enters Promotional Agreement with Forte The Collective

World Leader of Problem Solving Additives and High Performance Lubricants Partners with Los Angeles Marketing Agency for Fall Promotion

Los Angeles, CA, June 14, 2012 --( Downtown L.A.-based marketing and promotions agency, Forte The Collective is pleased to announced they have entered into an online promotion agreement with Lucas Oil, the World leader in problem solving additives and high performance lubricants, for everyday cars and trucks. The agreement is part of a new marketing initiative promoting the fall 2012 launch of the new Muscle Machine die-cast collection from vehicle replica giant, Maisto International.

Under the terms of the agreement, Lucas Oil will work in conjunction with Forte The Collective as a key marketing partner for the Muscle Machines consumer contest on Facebook. Lucas Oil will receive prominent placement of its name and logo on all marketing assets used throughout the promotion.

During the online promotion and advertising program, Lucas Oil will be featured in Muscle Machine display ads, the Maisto website, email blasts, social media channels including Facebook and Twitter, and on premiere Muscle Machines die-cast vehicles in 2012 and 2013. Consumers will be encouraged to enter for a chance to win exciting prizes from Muscle Machines, Lucas Oil and other marketing partners.

According to representatives at Forte The Collective, further details about the fall 2012 Muscle Machines consumer promotion have yet to be released.

About Lucas Oil Products, Inc.
Lucas Oil Products, Inc., Founded in 1989 by former trucking company owner Forrest Lucas and his wife Charlotte Lucas. The company produces a premium line of oils, greases and problem solving additives for the consumer automotive industry and a heavy-duty line of products for the industrial and agricultural markets. Lucas Oil Products, Inc., additionally produces a complete product line for: heavy-duty commercial trucking, motorcycles, ATV/UTV, marine and industrial applications.

Lucas Oil Products, Inc., also owns Lucas Oil Production Studios, which produces over 300 hours of original content for several different networks including: CBS, CBS Sports Network, NBC, NBC Sports, SPEED and MAVTV networks.

Lucas Oil purchased the MAVTV network in 2011. MAVTV, “American Real” is targeted at U.S. action-oriented households, featuring major action/adventure movies, diverse original motorsports racing coverage and a variety of comedic, adventure and documentary series.

For more information go to: and

About Maisto
The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The company has been manufacturing die cast replicas for over 40 years, employs over 11,000 employees worldwide and maintains their own manufacturing facilities covering over 2,000,000 square feet. For more information, visit them at,, and follow them at

About Forte- The Collective, LLC.
Forte- The Collective is marketing and advertising agency that offers traditional and new media marketing for minority and/or female-owned businesses. Based in Los Angeles, we deliver progressive creative and strategic marketing to meet the contemporary needs and expectations of our valued clients.

Our competitive edge goes beyond the walls of marketing by building brands and maintaining enduring client relationships and partnerships, something we take great pride in and deliver to our clients above anything else. At Forte- The Collective, our most impactful work and areas of expertise have helped many client industries in: manufacturing, professional services, education, food/beverage, entertainment, sports and non-profit. For more information, visit or call 213.973.9725.
Contact Information
Forte The Collective
Rainier de Ocampo

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