First Valuation Issues Challenge to Compare Their Newly Released BPO Plus with Data Advantage

By providing comprehensive market sales, listings and pending sales data within the BPO report, users can have more confidence in the valuation results.

Westminster, CO, June 17, 2012 --( First Valuation, an industry-leading collateral valuation services provider, has recently issued a challenge to all companies utilizing Broker Price Opinion (BPO) products. Following the recent and successful launch of their BPO Plus with Data Advantage product, the company is confident that the level of enhanced quality provided by the additional data cannot be matched and has invited BPO-users to try the upgraded product for a no-cost comparison to their current provider. The BPO Plus with Data Advantage trumps the standard BPO by providing the full set of local MLS farm data in addition to the comparables selected by the local market expert to give both the QC reviewer and the end user a complete view of the market.

“We believe that if compared side-by-side against a current solution, it will be an easy decision to make the switch,” said Chris McLain, First Valuation Vice President of Sales and Marketing. “We’re offering a no-cost challenge to encourage valuation decision makers to make the comparison and decide for themselves.”

With the BPO Plus with Data Advantage, each potential comparable in the market is charted and scored using First Valuation’s automated comp scoring algorithm. Separated into three individual sections – Sales, Listings and Pending Sales – pertinent information including proximity, year built, GLA, bed/bath count, days on market and listing or sales date is provided for each potential comparable. A summary section then provides average values for Comp Sales, Comp Listings, Farm Data Sales and Farm Data Listings. This comprehensive view of the local market allows the reviewer and end user to quickly determine if the best comparables were selected and confirm that the BPO provides a well-supported valuation.

“With the Data Advantage we’re essentially providing both a BPO and a value review in one product,” said McLain. “The added value that the additional data provides significantly benefits both the Quality Control Analyst and the end user.”

The BPO Plus with Data Advantage relies on the same process flow and technology that power First Valuation’s industry leading BPO products. The process starts with First Valuation’s panel of local market experts who provide precise and well-supported opinions of value using the company’s award-winning V3 technology. Every BPO the company offers must pass an automated completeness and quality control check comprised of more than 650 validation points before it can be submitted by the agent for a quality review. Once received, every BPO report is manually reviewed by the company’s Westminster, Colorado-based quality control department to ensure accuracy, quality and consistency in each report.

Since its release, many of the company’s current clients have upgraded to the BPO Plus with Data Advantage and find the additional information to be incredibly helpful and exceptionally relevant in making smart business decisions. Email to take the challenge and request a free BPO Plus with Data Advantage.

About First Valuation

First Valuation is an industry leading valuation services provider. Launched from the foundation of, which was founded in 2004, First Valuation provides highly customized nationwide valuation solutions with a focus on quality, consistency and responsiveness. The company offers both residential and commercial valuation products including BPOs, appraisals, automated valuation models (AVMs), photo and condition reports, retrospective valuations and review products. The company utilizes a combination of unique placement processes, local market experts, state-of-the art technology and expert quality review to provide the highest quality products in the market. For more information, please visit or call (303) 991-9919. The company’s social networking can be accessed on Linked In (First Valuation), Facebook (First Valuation) and Twitter (@firstvaluation).
First Valuation
Amanda Daume