Creativeworks Receives International Recognition for Branding Initiative

Toronto, Canada, June 20, 2012 --( Creativeworks is pleased to announce that their rebranding initiative for IT Business Advisors was a platinum award winner in the 2012 Hermes Creative Awards competition.

Creativeworks was hired by IT Business Advisors Inc. (a small IT business provider) to undertake a corporate rebranding project that would help them create a brand that would reflect their new direction. As a marketing agency, Creativeworks took IT Business Advisors through their 5-step marketing process to research, analyze and create the strategy to support the new brand.

Hermes Creative Awards recognize leaders among creative professionals involved in the concept, writing and design of traditional and emerging media. It is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals.

The platinum award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness.

According to Creativeworks President Doug Hohener, "As a marketing agency, there is nothing more satisfying than working on a rebranding initiative for small business clients. We create a planned and strategic approach to help them appreciate what makes them unique and how they can sell this 'uniqueness' to their target audience. I am privileged to get to see the 'eureka' moment when they see the value of their new brand."

“I trusted the Creativeworks marketing process and am amazed at how it works. I mean it really works – we now know exactly who we are, who our audience is and we have a road map to take us to where we want to be,” says Frank Maiolino, President of IT Business Advisors Inc. “As a small business owner, I had no idea just how powerful having the “right” brand and the “right” marketing agency could be,” Frank adds.

This award marks the 13th international award for Creativeworks. Creativeworks is a marketing agency that helps small to mid sized businesses increase sales and brand recognition through a strategic marketing process.

For more information, contact:

Doug Hohener, Creativeworks, 416-653-3053

Frank Maiolino, IT Business Advisors Inc., 416-621-4101

Ed Dalheim, Hermes Creative Awards, 817-277-4040
Doug Hohener