Innovation Directâ„¢ to Serve as Official Marketing Representative for Carry Caddy Invention

Miami, FL, June 21, 2012 --( An innovative new product designed to make the transport of products up multiple floors a much easier proposition, the Carry Caddy, has been developed by Ricky Spann of Sterling, Virginia. The invention's unique design enables its users to significantly reduce the amount of effort exerted when carrying a variety of different items up the stairs.

The back and shoulder areas are known to be some of the most susceptible to injury in the body. One of the overriding reasons for this is that they are the muscles that often come into play in the act of carrying and transporting heavy loads. The risk for this type of problem increases significantly when objects have to be transported up flights of stairs due to the increased strain involved. Therefore, any product that can offer relief and protection from this type of potential injury certainly would serve a valuable purpose.

The Carry Caddy will allow for an even distribution of the weight of the objects being carried. It will enable its users to use their legs and shoulders to bear the load of the weight. Its capacity for convenient transport will additionally allow users of the Carry Caddy to save significant time and effort with regards to the amount of trips necessary to complete the transport of items. It will also be made from durable materials, making it a wise long-term investment, and will be both safe and comfortable to wear.

Mr. Spann now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the transport accessories industry are currently being targeted as candidates to eventually commercialize Carry Caddy on a worldwide basis.

In March 2012, Mr. Spann contracted Miami, Florida-based product management services leader Innovation Direct to represent the Carry Caddy to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Carry Caddy and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231