Frederick, MD, June 25, 2012 --(PR.com
)-- Bill Berroth, president of Motonation, says with enormous honor, “This is a great step for the Motonation brand and we intend on treating the Canadian market with the same intensity that we have applied to the USA market since 1999.”
Since 1999, Bill Berroth has put to work his idea of the “full package” for riders. In doing so, Berroth now distributes Sidi Boot line, Vemar Helmets, and AGV Sports Group apparel all within the US. While the company has remained petite by design, they are introducing a considerable growth in 2012 as they have added a New Jersey distribution center. Yet, the expansion continues as Motonation will now also be taking on the Canadian distribution of all three brands, Sidi, Vemar, and AGV Sports Group.
Berroth’s idea of the full package for the street rider has become the reasoning behind the company’s expansion. The three brands come together to form one large market of rider and racer equipment of all ranges.
Even with Motonation only in its third year as US license holder for AGV Sports Group, Inc., the brand has helped immensely as it works with a diverse range of suppliers. This variety of suppliers gives a sizeable breadth of variation to the product array from amateur products to globally renowned high end proficient race equipment.
This step in Motonation’s acquisition of another country’s rider market not only proves beneficial to the company itself but also proves beneficial to the Canadian market. Berroth continues his earlier statement by saying, “It’s a great opportunity for Motonation and a great compliment by Sidi, Vemar, and AGV Sports Group that they believe in us so much to let us handle that market.”
This being said, Motonation’s limited distribution policy for the three brands will mean that Canadian Partner dealers will prosper in a protected sales territory with larger boundaries than those of non-Partner retailers. Further, brand integrity of Sidi, Vemar Helmets, and AGV Sports Group will be assured under Motonation’s unyielding MAP policy.
In addition to larger boundaries within sales and brand integrity, advertising through promotion will increase for these brands. This becomes beneficial in terms of leading to an increase in number of riders present at tracks as well as the advertising page count in print media. Furthermore, the brand presence for Sidi, Vemar, and AGV Sport will splurge on Canadian social media networks and sites.
With an increase in advertising both on and off the road as well as the blast in Canada’s social media, it is clear Bill Berroth’s vision of efficiency in the ride itself, is recognized as beneficial by yet another country.
To further your knowledge of Motonation or any of the three brands it distributes, please visit the following websites: