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Media Genesis Helps to More Than Double Attendance for the Detroit Symphony Orchestra Through Digital Distribution

Troy, MI, July 05, 2012 --( The first complete season of “Live from Orchestra Hall,” offering 22 live broadcasts of classical concerts by the Detroit Symphony Orchestra (DSO) on a web platform created by Media Genesis, received 120,000 views from more than 75 countries. Combined with the DSO’s Neighborhood Concert Series and attendance at the historic Orchestra Hall, the classical season had an audience of more than 200,000.

The DSO’s web series at is offered for free, and viewers can choose to make a donation. During the first year of “Live from Orchestra Hall,” the average viewer gave $78, demonstrating the tremendous value and potential of reaching out into the digital space. Outside the U.S., the viewership of “Live from Orchestra Hall” was highest in Canada, Russia, France and Germany.

Media Genesis, an internet services firm located in Troy, MI, designed and developed the webcast page to include interactive features such as real-time program notes, the ability to update future webcasts to a calendar, and social media integration. These interactive elements helped the DSO’s May concert with Kid Rock achieve a place in the top 10 trending topics on Twitter.

The DSO and Media Genesis launched “Live from Orchestra Hall” on May 5, 2011, making the DSO the first American orchestra to deliver a series of live orchestral performances online and drawing a larger digital audience than the DSO’s traditional auditorium audience. The DSO is known for breaking new ground to deliver their music to the world; in 1922, the DSO performed the first radio broadcast of a complete symphonic concert.

Media Genesis services more than 300 companies and nonprofit organizations. An in-house team provides a wide range of services including web design, search engine optimization, social networking and design and development of e-learning systems, mobile applications, intranets and content management systems. For more information on Media Genesis, please visit
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Media Genesis
Melis Mandal

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