Calgary, Canada, July 08, 2012 --(PR.com
)-- LiveOutThere.com, Canada’s leading online outdoor gear and apparel retailer, has launched Seattle-based brand Outdoor Research on their site. Outdoor Research started with the creation of a pair of insulated gaiters, designed by founder Ron Gregg. As a dedicated mountaineer, Gregg understood and addressed the problems experienced by outdoor enthusiasts. This dedication to problem solving helped Outdoor Research quickly develop into a company dedicated to creating highly functional outdoor gear.
LiveOutThere.com constantly works to become more than an online store by engaging with users to create a strong sense of community. Thanks to Outdoor Research’s strong brand loyalty, the addition of their brand will help increase Live Out There’s customer base. “We’re thrilled to have Outdoor Research join our line-up of premium brands on LiveOutThere.com,” says Marketing VP Dave Nagy. “As we continue to grow and launch more brands, we are able to better help our customers pursue rewarding outdoor adventures and provide them with high quality gear.”
Outdoor Research has been creating innovative gear and apparel since 1981. Their Water Bottle Parka prevents water from freezing in cold climates, while their Brooks Ranger Overboots™ are a popular choice for cold weather and high-altitude expeditions. The United States government has also recognized the quality of Outdoor Research clothing; since the early 1990’s Outdoor Research has been an apparel supplier to the American military. Outdoor Research also has a Lab Rat program, which allows consumers the opportunity to share product opinions with the outdoor community and directly influence the process of designing new gear and equipment.
Live Out There (http://www.liveoutthere.com) is an independent Canadian online outdoor retailer. Operating since 2009, Live Out There.com serves all of Canada, selling high-end outdoor apparel brands such as The North Face, Mountain Hardwear, Outdoor Research, Arc’teryx, Marmot, Columbia, and Icebreaker.