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Mims Distributing

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Mims Distributing Company Adds Sierra Nevada/Russian River Collaboration BRUX to Roster of Beers


Specialty Beer is Sierra Nevada’s First Foray Into “Wild” Brewing Yeast

Raleigh, NC, July 08, 2012 --(PR.com)-- Mims Distributing Company (http://www.mimsdist.com), a beer distributor that services a nine-county area in and around the Triangle, has announced that Mims now offers BRUX, a collaboration between the Sierra Nevada and Russian River brewing companies. Created at Sierra Nevada’s Chico, Calif., brewery, BRUX is an ale fermented with Belgian yeast and finished by a secondary bottle fermentation with the Brettanomyces bruxellensis yeast. This creates a dry and complex copper-colored beer with slightly tart notes of green grass, pear, spice and lemon.

Quotes:
“We have been looking forward to the release of BRUX since we first heard about the collaboration between these two great breweries,” said Chip Mims, CEO. “This is a great wild ale that is perfect for beer lovers looking to try something new this summer.”

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https://twitter.com/mimsdist

Details:
- For more information about Sierra Nevada Brewing Company, visit http://www.sierranevada.com/index2.html.

- For more information about Russian River Brewing Company, visit http://russianriverbrewing.com/.

- For more information regarding Mims Distributing Company’s brew selection, visit http://www.mimsdist.com/breweries.html

About Mims Distributing Company:
Established in 1964 and based in Raleigh, N.C., Mims Distributing Company provides domestic, import and craft beer brands to licensed retailers in nine central N.C. counties – Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake and Warren. It is the area’s distributor for all Miller brands, including Miller Lite, Miller High Life and Icehouse. Mims’ imports include Newcastle Brown Ale, Dos Equis, Red Stripe, Palm, Rodenbach, and Sapporo. It handles such craftbrews such as Yuengling, Sam Adams, Sierra Nevada, Lagunitas, Magic Hat, Anchor and Narragansett. Mims also carries cider from Crispin and non-alcoholic Arizona Tea. In 2007, Mims received the prestigious High Life Achievement Award from Miller, which recognized its top distributors in the nation. That same year, Mims also won the Newbie of the Year Award from Magic Hat as its best new distributor. In 2009, Mims was awarded Magic Hat’s Pouring Partner of the Year Award as its top distributor in the country. Active in the local community, Mims supports efforts such as the Walk for Hope, and the Frankie Lemmon School. For more information, visit http://www.mimsdist.com.

Jennifer Fair
MMI Public Relations
(919) 233-6600
Jennifer@mmipublicrelations.com
http://twitter.com/mmipublicrelations
http://www.mmipublicrelations.com
Contact Information
Mims Distributing
Patty Briguglio
919-233-6600
Contact

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