New York, NY, July 09, 2012 --(PR.com
)-- Energy bars for dogs? Not exactly…
Rescue Chocolate recently launched a new snack, called Beyond Bars-- granola bars which are only for human consumption. But, as with all of the company’s products, the proceeds from the sale of Beyond Bars will be donated to animal rescue organizations, especially those benefiting homeless dogs and cats.
The beneficiary organization for the month of July is PAWS in Norwalk, Connecticut.
Beyond Bars come in 3 flavors, with 2 of each included in a bow-tied cello-wrapped 6-pack. The ingredients include roasted cashews, dried pineapples, candied ginger, hazelnuts, and diced apples. They are vegan and kosher/pareve.
Rescue Chocolate founder, Sarah Gross, said that summer is a logical time to bring out energy bars. “The hot temperatures really do make a person feel lethargic. These bars can snap you out of it,” she said. “But they also contain very little chocolate, so they won’t melt in the heat. We’ve gone beyond chocolate.”
Hence the name. “Beyond” also refers to the issue tied to this Rescue Chocolate product: taking dogs beyond stakes and chains.
“Dogs get tangled, injured, and crushingly bored when they are chained to a stake all day and all night long,” Gross noted. “It’s more humane to un-chain! Dogs need to be indoors, or else running free behind a secure fence.”
All of her company’s products have titles which urge the consumer to learn more about issues within the animal rescue community. For example, there are the Peanut Butter Pit Bull bars, which advocate against breed-specific legislation. There are the Mission Feral Fig bars, which tout humane techniques for managing feral cat colonies. And there are the Foster-iffic Peppermint bars, which invite people to become foster parents for dogs and cats living on death row at municipal kennels.
Rescue Chocolate is sold by animal rescue groups, vet offices, gourmet markets, and other select retailers around the country, as well as online at www.RescueChocolate.com.