New Fargo Company Changes the Way You Think About Coffee

Fargo, ND, July 11, 2012 --( “If you’re paying more than you used to, you should be getting more than you’re used to.” Those are words by Jack Baartman, owner of the brand new Fargo coffee company, VitaCoffee. Baartman has created a product that he claims is superior to all other coffees because of three important attributes.

First, VitaCoffee is made with premium roasted coffee from Columbia, Sumatra, and Costa Rica. This quality coffee is special because of its freshness. In fact, it isn’t even ground until an order is placed online.

Second, B vitamins are added to the coffee grounds. These vitamins have numerous health benefits, including boosting metabolism, preventing heart disease, and reducing anxiety and depression. Baartman’s favorite aspect is that B vitamins are essential in converting food into energy. This means that VitaCoffee has the natural caffeine found in regular coffee for short-term energy and B vitamins that, with healthy diet, help maintain energy throughout the day.

Baartman says that a last, but very important attribute is that the company donates 25% of its profits to local Fargo-Moorhead charities. In 3rd quarter 2012, VitaCoffee is partnering with the United Way of Cass-Clay, the American Red Cross Minn-Kota Chapter, the Make A Wish Foundation of North Dakota, and the Emergency Food Pantry of Fargo-Moorhead. Customers are even able to choose where they want their portion of the profits to go.

“I believe that a business can do more for the community than just provide jobs,” said Baartman, “It can share its success and give back.”

VitaCoffee is also a member of One Percent For The Planet, a growing global movement of about 1,500 companies who donate 1% of their sales to a network of environmental organizations.

VitaCoffee is currently available online at and is looking to expand to grocery stores and supermarkets in the near future.
Jack Baartman
701 491 8664