Miami, FL, July 13, 2012 --(PR.com
)-- Individual and corporate taxpayers in the Miami area will soon have an easier time locating the tax help they need. Local tax resolution firm Heyer & Associates EA, PA has partnered with the online marketing specialists Prospect Genius to improve its Web presence. The goal is to help area residents who need tax relief to locate Heyer & Associates EA, PA on the Internet quickly and easily.
According to a December 2011 survey conducted by the Pew Internet & American Life Project, approximately 47% of American adult Internet users rely primarily on the Internet for information about local businesses, including service providers like tax consultants. This statistic shows that without an active, informative, and easy-to-find Web site, a small business like Heyer & Associates EA, PA might lose out on almost half of the people in its area who need the services it offers. In today’s digital age, a locally owned business needs a strong Web presence to remain competitive in an industry—like tax preparation and tax relief—filled with national chain service providers.
Prospect Genius utilizes search engine optimization (SEO) tactics as a way to market small businesses to their local community. SEO is a way of improving a Web site’s search engine ranking, helping it to appear higher in the list of relevant results following an Internet search. For Heyer & Associates EA, PA, this means ensuring that when Miami residents query a major search engine such as Google, Bing, or Yahoo! using keywords such as “tax consultants Miami,” “tax settlement help Coral Gables,” or “IRS audit collections Hialeah FL,” they’ll be presented with Heyer & Associates EA, PA among the top results.
“Studies have shown that sites in the top two or three search engine results listings receive the most clicks,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By driving traffic to Heyer & Associates EA, PA on the Web, we’re introducing prospective tax resolution clients to the services the firm offers. Not only does an increased Web presence benefit Heyer & Associates EA, PA, who may gain new clients, but it also benefits Miami residents who need experienced and knowledgeable tax help.”
Heyer & Associates EA, PA offers tax resolution services including tax settlement negotiation, IRS audit collection assistance, and corporate tax resolution. The team of enrolled agents has been serving residents of Miami and the surrounding area since 2005.