Denver, CO, July 14, 2012 --(PR.com
)-- GoCampingAmerica.com, the premier destination for information on private recreational vehicle (RV) parks and campgrounds nationwide, is leveraging Denver interactive marketing agency 90octane’s travel industry and analytics expertise to strategize and execute an online media program. The campaign, which targets RV travelers and campers, will promote the GoCampingAmerica.com brand, drive increased traffic to its website and generate online leads.
Additionally, 90octane has promoted account coordinators Lauren Plewacki, Ciara Cole and Karli Sullivan to senior account coordinators. In addition to executing search engine optimization (SEO), pay-per-click (PPC) advertising, social media, lead generation and lead nurturing programs, each will be responsible for thought leadership and innovation around a specific online marketing tactic. Plewacki will specialize in B2C social media marketing, Cole in B2B social media marketing and Sullivan in email marketing.
The agency also promoted creative conversion specialists Joshua Van Engen and Lisa Forgan to Senior Designer – Creative Conversion and Senior Developer – Creative Conversion, respectively. Van Engen will lead efforts to design creative work and optimize online marketing materials, while Forgan will provide strategic technical direction and coding expertise.
GoCampingAmerica.com is produced by The National Association of RV Parks and Campgrounds (ARVC). ARVC is the only national association exclusively representing the interests of privately owned RV parks and campgrounds in the United States. Membership includes RV parks and campground owners and operators, industry suppliers and park developers. For more information, visit www.gocampingamerica.com.
90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow @90octane on Twitter.
518 17th Street, Suite 1400
Denver, CO 80202