Saint-Petersburg, Russia, July 15, 2012 --(PR.com
)-- Digia RUS, Russian part of the Finnish IT Services company Digia Plc, and GSTAT, one of the international leaders in the development and integration of advanced automated data-mining solutions, have concluded a partnership agreement on providing analytical solutions for retail chains to run automatic data-mining processes for personalized promotions and coupons allocation.
GSTAT is one of Europe's largest data-mining centers of excellence, with numerous successes in sectors including retail. GSTAT offers companies of every size the most cost-effective automated data-mining and analytical solutions for CRM Analytics and Targeted Marketing. For Digia RUS Retail & Distribution is the most important target market, where Digia has rich expertise and own industry-specific solutions successfully implemented in a number of large and medium-sized Russian retail chains. This partnership agreement allows Digia to expand Retail portfolio with advanced data-mining GSTAT solutions developed specifically for retailers and offer leading Russian retail chains the tools to run hundreds of data-mining models automatically for increasing their sales volume and customer loyalty.
“We studied carefully GSTAT solutions and it was decided to offer them to Russian retailers: this is what is really lacking on the market even though it’s full of IT-proposals for retail optimization,” comments Michael Mogilevsky, CEO of Digia RUS.
According to the agreement, Digia RUS will promote GSTAT Suite for Retail in Russia & CIS countries. GSTAT Suite for Retail includes the following analytical software solutions: GSTAT Next Best Offer (enables to prepare data-mining-based potential lists for all items sold by the chain and recommend the Next Best promotion for each customer), GSTAT Customers Retention Optimization (enables the retailer to identify customers who are about to decrease purchases in specific categories), GSTAT Customers Segmentation Analyzer (provides a unique and innovative approach to customers' segmentation and lifetime value calculation) and others.
“Today retailers accumulate huge amounts of data. The most sagacious of them are looking for analytical solutions that will help them to better understand their customers' needs and desires. GSTAT provides them the flexible, analytical platform giving fast result for every retailer,” - says Shamir Segal, V.P. Sales and Marketing of GSTAT. “Using our software Retailers in Europe were able to increase their customers basket by up to 5%, something that led to increased revenues of millions of dollars a year.”