Tucson, AZ, July 18, 2012 --(PR.com
)-- Canterbury Park will be on the cutting-edge of horse racing innovation on July 20th and 21st 2012, when the EquiSight helmet camera system will be used during the track’s live racing cards. Canterbury Park’s sixth annual Extreme Race Day, Saturday, July 21st, will feature ten horse races, plus exhibition races by camels and ostriches and, yes, EquiSight will be outfitting both the camel and ostrich races. Several of the races on the Extreme Day program have unique conditions or are at distances not normally carded at Canterbury. The program begins at 1:30 p.m CST.
The EquiSight camera system allows viewers a first-person perspective of the racing action, putting the fan in the middle of the heart-pounding excitement. Following each race, the video replay from the winning horse, camel and ostrich will be shown by Canterbury Park to give fans a new way of seeing how the race was won. According to David Matt and Kenleigh Hobby, founders of EquiSight, horse racing has difficulty appealing to a younger audience because the current presentation of the sport is outdated, two-dimensional, and fails to use technology to improve the fan’s experience. By taking the fan and putting them in the saddle so they can virtually Ride the Race®, people will then be able to feel the speed, beauty, and intensity that is the Sport of Kings. EquiSight looks to bring a commercialized solution to market in the first quarter of 2013. The strategy of EquiSight is to bring horse racing out of the binocular era so it can compete with more technologically advanced sports, similar to what NASCAR did with their in-car camera solution.
EquiSight enhances the viewership for horseracing fans and officials. EquiSight utilizes cutting edge technology to bring the traditional two-dimensional binocular video experience into the present day by allowing viewers to Ride the Race from the jockey's point of view. EquiSight is a portfolio company for Wasabi Ventures (http://wasabiventures.com/), a venture capital firm and startup incubator. For more information about EquiSight visit www.equisight.com. Keep track of the action by following EquiSight on Twitter @Equisight. Ride the Race by watching EquiSight’s YouTube Channel http://www.youtube.com/user/EquiSight/featured
About Canterbury Park:
Canterbury Park Holding Corporation owns and operates the Canterbury Park Racetrack and Card Casino in Shakopee, Minnesota. Located only 25 minutes from downtown Minneapolis & St. Paul, Minnesota, Canterbury Park is home to Live Racing, Simulcast Racing and a 24/7 Card Club featuring Texas Hold’em, Blackjack and more. These gaming options, combined with special events like the Midwest’s largest Craft Show and thrilling snowmobile racing, truly make Canterbury Park home to Fun & Games like no place else.
Contact for EquiSight:
Kenleigh Hobby ● Co-founder ● (208) 304-1228 ● email@example.com
Contact for Canterbury Park:
Andrew Offermam ● Media Coordinator ● Office: (952)-233-4838 ● firstname.lastname@example.org