Eastern Mountain Sports® Outfitters and CORDURA® Fabric Bring Durability Back-to-School

Daypack Contest on Eastern Mountain Sports® Facebook Page Kicks Off In-Store Promotion

Wichita, KS, July 18, 2012 --(PR.com)-- Eastern Mountain Sports® Outfitters and CORDURA® brand teams want your photos. The Eastern Mountain Sports® Facebook® promotion takes place July 16 through August 5. The contest allows participants to upload a personal photo about conquering their biggest outdoor challenge onto the Eastern Mountain Sports’ Facebook® page, in order to win one of 10 EMS Daypacks as tough as the winning entrants. At the completion of the contest, 10 Back-to-School Eastern Mountain Sports brand daypacks built with durable CORDURA® fabric will be given away. The winners will be announced on August 6, 2012*.

The daypack giveaway is a prelude to Eastern Mountain Sports’ Back-to-School sale in its stores and online at ems.com during Aug. 7-21. Customers can get their favorite pack at 20 percent off during this sale.

The durable daypacks constructed with CORDURA® Lite fabric and CORDURA® HP fabric are specifically designed to meet the versatile needs of students and to handle a wide array of demanding outdoor activities too.

“This year we have two new styles to round out our collection of packs made with CORDURA® fabric,” said Wes Green, product manager of camping at Eastern Mountain Sports. “We chose CORDURA® fabric because we believe it is the most durable on the market and our customers deserve a daypack construction that will stand up to everything from the classroom to the backcountry.”

Eastern Mountain Sports creates high-capacity daypacks offering the exceptional versatility and durability that distinguishes CORDURA® fabric. With the inclusion of CORDURA® fabrics in the body, these packs deliver exceptional resistance and durability needed to survive all day, everyday wear and tear. The rugged shells and well-organized interiors make these packs an ideal choice for outdoor adventures and daily use alike.

“The CORDURA® brand team constantly strives to meet the needs of durable people who push their own limits, and above all we design our fabrics to last,” said Cindy McNaull, global CORDURA® brand and marketing director. “This year we are celebrating our 45th anniversary. We are excited to collaborate with Eastern Mountain Sports to take their latest collection of durable daypacks ‘Back-to-School’.”

With built-in padded pockets for valuable electronics, fleece-lined pockets for eyewear, and spacious main compartments targeted for textbooks, laptops or hiking gear, these fashionable packs are designed for ease of use and accessibility. Compression straps allow for easy transportation, while the external, zip pockets are perfect for storing everyday essentials. Complementing the practical features on the pack, Eastern Mountain Sports® incorporated targeted blends of CORDURA® fabric, providing exceptional strength-to-weight ratio and resistance to tears, scuffs and abrasion.

To learn more about the Eastern Mountain Sports’ selection of top-quality outdoor gear and apparel, as well as CORDURA® fabric technology, please visit www.ems.com or www.CORDURA.com.

* The contest about the Eastern Mountain Sports® daypacks and Eastern Mountain Sports’ use of CORDURA® brand fabric are those of Eastern Mountain Sports and not INVISTA. Neither INVISTA nor its affiliates endorse any particular product listed in this contest or are liable for your use of such products, your participation in the contest or your use of Eastern Mountain Sports’ website. INVISTA disclaims any representations or warranties, express or implied, about such products. INVISTA is not a sponsor of the contest.

About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 69 retail stores in 12 states. The Eastern Mountain Sports Climbing School was started in 1968, and currently has 4 major locations and 7 satellite locations throughout the East, making it the oldest and largest climbing school in the eastern U.S. More information is available at www.ems.com.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook, Twitter and YouTube.

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
CORDURA(R) Brand Fabrics
Elizabeth Romero