Lake Forest, CA, July 19, 2012 --(PR.com
)-- Preparing for the busy Fall trade show season, Skyline Orange County will host a Free Trade Show Marketing seminar series on Tuesday, July 24, 2012 from 9:00 a.m. to Noon. The focus of the two seminars will be: Designing Your Exhibit as a Marketing Tool and Trade Show Promotions: Getting the Right People into Your Booth. This free seminar event will be held at the Skyline Design Center and Showroom, 25151 Arctic Ocean Drive, Lake Forest, CA 92630. To register, call 949-900-3065 direct.
Proper exhibit branding, achieving tradeshow objectives while reducing transportation and drayage expenses are the challenges of every trade show exhibit manager. The morning’s first seminar - Designing Your Exhibit as a Marketing Tool will address the following:
- Ensure your message actually gets across to your customers and prospects
- Know what elements make your exhibit more productive as a workspace
- Squeeze more out of your exhibiting budget and ensure it's viewed as an investment, not as an expense, whether you have a small or large exhibit
- A free Design Your Exhibit as a Marketing Tool Workbook will also be provided to all attendees.
The average trade show attendee only visits about 5% of a show's exhibitors -- and attendees mostly decide who they'll see before the show even starts. How do you beat those odds? This is the subject of the second free seminar - Trade Show Promotions: Getting the Right People into Your Booth.
This live, local seminar will help you boost your trade show booth traffic and get key decision makers to visit you with:
- The 3 questions you need to answer before choosing your trade show promos
- A grab bag of ideas: 17 pre-show and 27 at-show promotion ideas
- The 8 common mistakes exhibitors make with promos - and how to avoid them
Skyline is North America’s largest manufacturer of Custom Modular and Portable Exhibits. “In the early 1980’s we recognized the importance of training and education to insure trade show marketing success beyond the exhibit booth. During this time no other professional trade show training was available, I use to receive phone calls from Marketing Managers asking for help with their exhibits all of the time. Today, certified programs now exist but Skyline maintains its original commitment to all exhibitors,” stated Linda-Marie Martinez, Skyline Marketing Consultant. “Over the years, thousands have attended our free seminars and benefited for increased ROI and ROO.”
Typical event attendees who will profit from this information are Marketing, Sales & Advertising Managers, Directors and Vice Presidents, Presidents, Owners and CEOs who want more from their trade show investment, Innovative Trade Show Managers. In addition, Ad Agency Designers, Principals, Creative and Production Managers with clients that exhibit will also benefit.
Skyline Orange County provides domestic and international exhibitors with complete trade show exhibit design, production and services in the United States; both new exhibit purchases and “top-tier” turnkey rental solutions of all sizes, objectives and budgets.