Streetwear Clothing Line, "Pyknic," Announces 50% Off "Christmas in July" Sale

Tastemakers, Pyknic, offer half-off discount coupon for their streetwear clothing to the public.

Philadelphia, PA, July 20, 2012 --( The food-inspired streetwear clothing range, Pyknic, recently announced their "Christmas in July" 50% Offf Sale featured on The promotion started on July 16th and ends on July 25th, 2012. The half-off selection includes the current season's graphic tees, hooded sweatshirts, snapback hats, and accessories.

The deal is open to the public and the coupon code "JULYXMAS" must be used at checkout to receive the discount. Shoppers can checkout as a "guest" or register for an account at the e-commerce website for free.

DeSales University '09 graduate, Stephen Thompson, 25, of Robbinsville, NJ started the business while juggling college educations and commitments to the University's men's soccer team in 2006.

The streetwear line has been worn by the likes of celebrities: Mac Miller’s DJ Clockwork, singer/songwriter Blackbear, Mod Sun, Perrion, The Ready Set, and Roble Ali of Bravo’s Chef Roble & Co. Pyknic has also been featured in “The Source” Magazine and was named to Bloomberg Businessweek’s America’s Best Young Entrepreneurs 2010.

"We focus on relationships with our customers and the quality of our product,” says Stephen Thompson.

Thompson, who goes by the pseudo-name "The Butcher," has created the lifestyle brand as an outlet for their culture of food, sport, friends, and music. Pyknic's premium t-shirts are illustrated with food concepts in mind, retailing for about $20 on their website (
Samantha Figuroa