Tennessee Valley Pecan Co. Inks Deal with Renowned Chef Betty Sims

Southern Scrumptious products available for purchase at Tennessee Valley Pecan Co. retail store in Decatur, AL starting on July 20th. Products will be available to be purchased online at www.tnvalleypecan.com soon.

Decatur, AL, July 21, 2012 --(PR.com)-- Tennessee Valley Pecan Co. Inks Deal with Renowned Chef Betty Sims
Southern Scrumptious Products Available for Purchase Starting July 20th

Celebrity chef and author Betty Sims has chosen Tennessee Valley Pecan Co. as the newest retail location for her Southern Scrumptious cookbooks and line of products. Tennessee Valley Pecan will now offer a variety of Sims' popular line of pastries, cookbooks, and other food items, as well a few custom food items will only be available through the pecan retailer. Southern Scrumptious products will be available for sale starting on July 20, at the store's retail location at 705 Bank Street in downtown Decatur and soon at www.tnvalleypecan.com.

"When we started looking for companies to partner with, Betty Sims and Southern Scrumptious was at the top of our list," says Tennessee Valley Pecan Co. Owner David Armistead. "As luck would have it, we had already captured her attention too and she actually approached us about the idea first. We, of course, gave her an enthusiastic 'yes'."

Initially Tennessee Valley Pecan Co. will be selling several bakery items, such as the popular cheese biscuits that feature a whole pecan on the top. Other food items to be sold include the ever popular pickles, scones, cinnamon pecan logs, raspberry and mint brownies, and river rocks (a favorite Southern Scrumptious pastry). Additionally, Tennessee Valley Pecan Co. will also offer three Southern Scrumptious cookbooks: Southern Scrumptious Favorites, Southern Scrumptious – How to Cater Your Own Party, and Southern Scrumptious Entertains. She co-edited Cotton Country Cooking for the Junior League of Morgan County, which has sold over 200,000 copies.

About Betty Sims and Southern Scrumptious
Renowned chef and author Betty Sims is known nationally for her southern style of cooking. She is currently hosting food demonstrations throughout the United States with noted Southern chef and entrepreneur – Sister Schubert. Sims is the owner of the Scrumptious Culinary School in Decatur and is a food consultant who majored in Foods and Nutrition at the University of Tennessee. Sims has long served her community and has served on numerous boards. She has received training at many culinary schools and events throughout the world, including Peter Kumps Cooking School (New York, NY), Martha Stewart Seminars (West Port, CT), Culinary Institute of America (Napa Valley, CA), and Cordon Bleu (Paris). Sims is a member of the International Association of Cooking Professionals.

About Tennessee Valley Pecan Co.
Tennessee Valley Pecan Co. was founded as a mail-order business in 1942. Originally, pecans were sold by the bulk during the holiday season to customers around the nation via word-of-mouth and repeat customers. Today, customers can enjoy the company's pecans year-round, including a number of new varieties to be introduced in the coming months. Future plans for the retail store include creating a community gathering space. Pecans, Java Jaay coffee, and Southern Scrumptious cookbooks and food items are available for purchase in the store's retail location at 705 Bank Street in Decatur, AL or online at www.tnvalleypecan.com.
Tennessee Valley Pecan Co.
Heather Thompson