Newport Beach, CA, July 22, 2012 --(PR.com
)-- When you’re launching a new product for kids, reaching this booming, lucrative market is hardly “child’s play.” To do it, and do it right, a client needs a good strategy, impactful design, and savvy promotion – and of course it helps if you have a great product. Dane-Elec has a great product: they just created a colorful new series of USB drives just for kids. ShareBytes ColorBytes, and LifeBytes are available in various sizes from 4GB to 8GB. The site also carries Classic Marvel characters USB flash drives, including Spider-Man, and Avengers action figure USBs, including Thor, Iron Man, and The Hulk. Dane-Elec wanted a great promotional and marketing campaign, which is why they came to Jovenville.
Jovenville’s prior work with brands like Disney, Mattel, and Spinmaster speaks to their ability to successfully reach a younger market, but they faced new challenges: First and foremost was getting kids to think of a tech product as a “gotta have.” And since the media landscape has changed so much, it’s harder than ever to connect with kids.
As the centerpiece of its marketing efforts, Jovevnille created WeShareBytes.com, a playful website that backed up the branding efforts, and offered e-commerce capabilities, too. Smart use of online marketing and social media was crucial to the strategy. To establish a strong web presence, Jovenville launched social media campaigns with SEO strategies via Facebook, Twitter, Google+ and YouTube.
Get ready to see a big promotional push, since the USB flash drives are set to debut on July 9 at big retailers around the country, including Staples, Office Depot, Wal-Mart, and Target to name a few. The initial release is 800,000 pieces; expect to see these drives at the top of every “back to school” supplies list.
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