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American Association for Long-Term Care...

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New Long Term Care Insurance Video Addresses Essential Consumer Questions

A newly created video addresses the essential question of why long term care planning is important and what consumers need to know when thinking about long term health care insurance.

Los Angeles, CA, July 22, 2012 --( The failure of healthcare reform to address the likely risk of needing costly long term care has driven an increasing number of consumers to seek other alternatives.

“Obamacare dropped the planned long term care insurance program,” explains Jesse Slome, executive director of the American Association for Long-Term Care Insurance. “Neither political party seems to have any desire to address the approaching tsunami of aging Americans that are going to need care.”

As a result, the organization has stepped up its consumer awareness and educational efforts. “First, individuals need to understand the issue they face and the real choices they have,” Slome explains. “We educated a generation that dependence on company pension plans was no longer a viable option and that saving for retirement through a 401k or IRA plan was smart and necessary. Now we need to do the same for long term care.”

The Association director acknowledges that they are many misconceptions regarding long term health care insurance. “Most people don’t even know when to start planning or how to begin the process of thinking about their options. To assist consumers the organization has just posted several new educational videos. The newest video just added to the organization’s online library is called Long Term Care Insurance 101 addresses why individuals should be interested. “We want people to understand the important basics before they begin even considering next steps,” Slome says.

Members of the national association are offering free education and no-obligation long term care insurance costs for policies from leading insurance companies. “We have members in all 50 states committed to helping individuals,” Slome explains. “If someone between the ages of 50 and 65 is interested, they will take the time needed to explain how this insurance works and, if there is interest, to prepare free cost quotes.”

For additional information or to hear from a member of the Association call the organization’s national headquarters in Los Angeles at (818) 597-3227 or visit their website www, where consumers can also access a variety of free online consumer information guides.
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American Association for Long-Term Care Insurance
Jesse Slome

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