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Now That's Lingerie's New Video Inspires Confidence in Women

Now That's Lingerie's new video explains the remarkable impact the right bra can have on a woman’s self-confidence, and gives viewers a chance to learn more about the family owned company.

Montreal, Canada, August 01, 2012 --( Now That’s Lingerie (NTL) launched a video on their website today, offering women an opportunity to learn more about the growing family-owned company, led by President and Bra Doctor®, Celine Segal. “It is our mission to make every woman feel confident and comfortable in what she wears,” explains Celine.

Celine has personally helped women find their ideal bra size and style for over twenty-five years. “It is amazing how much of a difference wearing the right bra makes not only to a woman’s body shape, but to her self-esteem as well,” says Celine. Bra fitting is a major challenge for women, so Celine also shares her fitting tips on Bra Doctor’s Blog, to educate about the importance of wearing a proper bra.

“Absolutely every woman is beautiful, no matter her body type,” affirms Celine. A woman’s personal taste, lifestyle, and bra size determine her bra needs; but this can be complicated. Women often contact Celine for help and express how discouraged they feel because they can’t seem to find a bra that really fits them. “It's been so frustrating trying to find a bra that fits, that doesn't look like something an 80 year-old woman would wear. I just received the bras I ordered from you, and I’m walking on cloud nine right now!” wrote Joanna, an NTL customer. Celine believes that helping women with their bra fitting needs is an integral part of the Now That’s Lingerie shopping experience. “It is so rewarding to have a customer personally thank me for helping her feel beautiful and confident in her new bras,” adds Celine.

As part of their effort to help boost women’s self-esteem, NTL has also launched their Embrace Your Confidence Sweepstakes. Three winners will have the opportunity to receive a one-hour personal bra fitting and shopping consultation via phone or Skype™ with The Bra Doctor® and win one of $500, $300, or $200 NTL gift cards. Participants may enter from August 1 through 31 on the NTL website. Winners will be announced September 5th, 2012. Details can be found at:

Since 2001, Now That’s Lingerie has been providing women and men worldwide with personalized customer care, and quality brands like Warner's, Calvin Klein, Speedo, Triumph, Blush and Arianne.

*Bra Doctor® 2010 is a registered trademark of Now That's Lingerie.

Contact: Lisa Segal
VP of PR and Marketing
Now That's Lingerie

Phone: (514) 521-4244


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Sweepstakes details and entry:
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Now That's Lingerie
Lisa Segal

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