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Free Food, Beer and Group Riding for Nashville Cyclists at July Event

Local cycling group “I am the engine” (IATE) to host “Whole Fuel & Local Pour,” a free group ride event on July 31st at Whole Foods Market in Franklin.

Nashville, TN, July 26, 2012 --( “I am the engine” (IATE), a grass-roots cycling initiative, invites Middle Tennessee cyclists to “Whole Fuel & Local Pour,” a free family event Tuesday, July 31, from 5 p.m. to 9 p.m. at Whole Foods Market in Franklin, Tennessee. The event, which features free food, craft beer and group rides for cyclists of all ages and skill levels, is intended to raise public awareness of the health benefits of cycling.

The group ride event celebrates the Jeff Roth Cycling Foundation’s recent success of receiving enough signatures to create “Share the Road” license plates in commemoration of Tennessee’s 3-foot law. The law, officially known as the Jeff Roth and Brian Brown Bicycle Protection Act of 2007, requires motorists to give cyclists a safe passing zone of three feet.

“These license plates represent a historic accomplishment,” said Michael Martin, Marketing Team Leader for Whole Foods Market in Franklin, TN. “We value the safety and health of our communities and our environments. Our IATE partnership exemplifies our commitment to spreading healthy eating and zero emission lifestyles throughout Tennessee.”

IATE sponsors are scheduled to provide ride support, food and craft beer at the event. Lightning 100 and Team Green will broadcast the event and provide promotional support, Whole Food Market will supply free healthy snacks, Harpeth Bicycles Racing Team will support the community ride and Nissan North America will supply support vehicles and a Nissan Leaf support car, the official vehicle of IATE. Event attendees can also expect free beer tastings from breweries Yazoo, Black Abbey, Turtle Anarchy and Fat Bottom courtesy of Rhizome Productions.

Visit or call IATE at 615-577-2015 to register for the free event. The event begins at 5 p.m. at the Whole Foods Market parking lot in Franklin, with group rides beginning at 6 p.m. ranging from 3 to 25 miles.

About I am the engine
I am the engine (IATE) is a community initiative dedicated to connecting the joy of cycling, healthier eating and zero emission lifestyles with a happier and healthier Tennessee. Sponsored by Whole Foods Market, Nissan North America, Lightning 100, Harpeth Bicycles and Industrial Strength Marketing (ISM), IATE will be hosting multiple bike events across Middle Tennessee to inspire new riders and help spark fun, active lifestyles.
Contact Information
Industrial Strength Marketing
Courtney Brown
615 577 2015

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