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Receive press releases from UtopiaBirdHouses: By Email RSS Feeds:'s Stewardship Initiative Continues promotes responsible stewardship of the natural world by supporting environmentally active organizations.

Copiague, NY, June 23, 2007 --( As the mainstream consciousness of the Western world becomes increasingly focused on grave ecological concerns such as global warming and the declining populations of many species, businesses must adjust their strategies to reflect earth-friendly values. recognizes that this is true even for the smallest of businesses.

"Ultimately, you have to put people and principles before profit," says Michael Rasco, owner and founder of Since the inception of the company in October of 2006, has regularly contributed financially to several not-for-profit organizations whose mission is centered on environmental improvement. On the balance sheet, these contributions show up as substantial, budgeted expenses, above the profit line. This means that they do not contribute less when they earn less; they donate first, as a necessary part of business. This often led to a negative cash-flow situation for, particularly in the early months. However, Rasco is unwavering in his commitment to the core philosophy of his company.

Mr. Rasco reaffirmed his position by saying, "Treat people with respect and demonstrate responsible stewardship of the world and, eventually, the profits will follow." is a retailer of high quality purple martin birdhouses, bluebird houses, bird feeders, and many other birding products and accessories.

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Michael Rasco

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