Türk Telekom’s Sustainability Communication Wins IPRA Award

New York, NY, July 27, 2012 --(PR.com)-- Türk Telekom achieves international recognition with “Environment Friendly Communication” campaign that aims to increase public awareness on sustainability. Türk Telekom’s Environment Friendly Communication Campaign is rewarded with Golden Award in Environment Category of Golden World Awards organized by the International Public Relations Association (IPRA).

Acting with corporate citizen responsibility, Türk Telekom, has transformed its office applications and business processes according to sustainability principles for providing a better future to the next generations and its Environment Friendly Communication campaign continues on increasing its success in the international arena. Türk Telekom is rewarded with Golden Award in the Environment Category with its Environment Friendly Communication Campaign organized by the International Public Relations Association (IPRA). Türk Telekom will receive its award on November 9, 2012 with a ceremony to be held in Istanbul.

Environment Friendly Communication makes it to the finals in PR News Platinum
Environment Friendly Communication Campaign is nominated to several awards to date and following the grand award in IPRA, the campaign has made it to the finals in PR News Platinum, another prestigious award. PR News Platinum nominates only seven projects all around the world and the results will be announced in September.

The infrastructure for Environment Friendly Communication started in 90s
Türk Telekom has started its sustainability practices in early 90's with the solar energy panels installed for backing up energy. Assuming a pioneering role in environment and sustainability, the company has established a Sustainability Committee in 2010 for managing the risks and opportunities related to climate change in the most effective manner. The first important step of Environment Friendly Communication Campaign, initiated with the leadership of this committee, was to initiate a transformation process with the aim to create an increased public awareness involving all stakeholders including the employees, suppliers, investors and customers.

Aiming to create a better future for the next generations, Türk Telekom has clearly identified its sustainability targets, developed a greenhouse gas management strategy that allows the management of the risks and opportunities of climate change. Assuming a pioneering role in the sector with its efforts in this area, Türk Telekom has become the first telecommunication company in Turkey reporting to Carbon Disclosure Project (CDP) by measuring its carbon emission. Türk Telekom has realized several sustainability projects to date including the use of alternative energies such as solar and wind, videoconference technology Telepresence system, e-training, fleet optimization works and energy saving products and services.

Also awarded with the grand award of CDP*
Türk Telekom has become the first company from Turkey measuring its carbon emission and reporting to Carbon Disclosure Project (CDP)*, considered as one of the most prestigious environment projects supporting transition to low carbon economy. Türk Telekom is rewarded with “2011 Turkey Carbon Disclosure Leadership” as a result of these efforts.

*CDP (Carbon Disclosure Project) is considered the most comprehensive environmental project in the world, with the aim of having all publicly listed companies in the world disclose their greenhouse emissions and risk management policies related to climate change to their corporate investors. The CDP project carries out its works in Turkey is hosted by the Sabancı University Faculty of Management Sciences.

About Türk Telekomünikasyon A.Ş.
Türk Telekom is Turkey’s leading communication and convergence technologies company with its modern network infrastructure covering the whole country. Offering a wide range of services to residential and commercial customers in fixed lines and broadband Internet, Türk Telekomünikasyon A.Ş has 14.7 million Fixed Access Lines, and 7 million ADSL connections (bulk) as of June 30, 2012. 55% of Türk Telekom shares belongs to Ojer Telekomünikasyon A.Ş. and 30% belongs to the Republic of Turkey Prime Ministry Undersecretariat of Treasury. Türk Telekom pioneers in developing and implementing the low-carbon business model in Turkey with its works towards social, economical and environmental sustainability, also transforms its products and services, office practices and work processes according to sustainability principles in order to achieve this purpose and considers including all of its employees, their families, suppliers and customers into this process as a part of its strategy. Türk Telekom is the first telecommunication company calculating and reporting its carbon footprint to CDP (Carbon Disclosure Project) in Turkey.

About Türk Telekom Group
Türk Telekom Group, the leading communication and convergence technology group in Turkey, provides integrated telecommunication services from PSTN and GSM to broadband internet. As of June 30, 2012; Türk Telekom group companies have 14.7 mn Fixed Access Lines, 7 mn ADSL Connections and 13 mn Mobile Subscribers. Group companies have a modern network infrastructure covering the whole country and offer a wide variety of services to residential and commercial customers all over Turkey. Apart from 90 % shares in Avea, one of the three GSM operators in Turkey, Türk Telekom owns 100% of wholesale data and capacity service provider company Pantel International AG and its subsidiaries, 99.9% of broadband provider TTNET, convergence technologies company Argela, IT solutions provider Innova, online education company Sebit A.Ş., online gaming company Sobee and call center company AssisTT. Türk Telekom also has an indirect minority share in Albtelecom, the Albanian incumbent telecom operator. 55% of Türk Telekom shares belong to Ojer Telekomünikasyon A.Ş. and 30% belongs to the Republic of Turkey Prime Ministry Undersecretariat of Treasury. The remaining 15% is publicly traded. Türk Telekom shares are listed in Istanbul Stock Exchange since May 2008.

About Türkiye’ye Değer www.turkiyeyedeger.com.tr
Türk Telekom, Turkey’s leading communication and convergence technologies company, works with the aim to create a value for Turkey with the investments on social, economical and environmental sustainability as a requirement of its corporate responsibility. In addition to social responsibility projects throughout the country under “Türkiye’ye Değer” such as Türk Telekom Books on the Phone, Türk Telekom Schools, Türk Telekom Internet Houses, Türk Telekom Amateur Sports Clubs and e-Billing Forests, Türk Telekom continues to contribute value to lives with more than 100 local social responsibility activities carried out by its provincial directorates. Türk Telekom acts by aiming to pioneer in developing and implementing the low-carbon business model in Turkey and transforms its products and services, office practices and work processes according to sustainability principles in order to achieve this purpose and considers including all of its employees, their families, suppliers and customers into this process as a part of its strategy. Türk Telekom calculates its carbon footprint regularly and shares this with all stakeholders and is the first telecommunication company calculating and reporting its carbon footprint to CDP (Carbon Disclosure Project) in Turkey.