Columbia, MD, July 28, 2012 --(PR.com
)-- “Women in Government Contracting,” a new Webinar by TargetGov President Gloria Larkin is now available online for free download. Broadcast live at 1:00PM EST Wednesday, July 24, the webinar focused primarily on Women Owned Small Businesses (WOSB) and how they can more effectively market to the Federal Government.
Monica Randall, owner of The Randall Group and a former Business Consultant at the U.S. Small Business Administration, was a guest speaker along with Christine Demas, former executive director at Fort Detrick Alliance, Vice President at BSMG, and President of Blue Sky, Inc.
Linda Johnson of Linda Johnson Photography had this to say about the webinar, “I have just spent the most informative hour I've had in a while on your webinar with Ms. Randall and Ms. Demas. As a sole proprietor/Photographer I've been having some difficulty trying to understand the ins and outs of the federal government contracting opportunities.”
Gloria Larkin, TargetGov President addressed the critical differences in government vs. private sector business, identifying targets, the layers of decision-makers, effective marketing tactics, the tools required to get noticed, and mistakes to avoid. She stated: “The federal Market is a $20 billion annual market for business women. Our problem is that we do not think BIG enough when we look for business opportunities with the federal government—also known as the world’s fortune one customer!”
TargetGov provides national support with expertise in federal government procurement related business development and marketing services including minority certification services, contract development (GSA Schedules, BPAs, IDIQs, GWACs, etc.), business development, proposal management and development, contract administration and expert federal contracting services.\ Gloria Berthold Larkin has been recently quoted in the Wall Street Journal and TheStreet.com, and she is the author of “The Basic Guide to Government Contracting” and "The Veterans Business Guide: How to Build a Successful Government Contracting Business." Visit http://www.TargetGov.com or call 866-579-1346 for more information.