Ridgefield, CT, July 28, 2012 --(PR.com
)-- The Transformative CEO defines a new category of leadership. According to co-author Robert Reiss, “Transformative CEOs create new value that reinvigorates a company, reinvents an industry or reboots society.” This travel-sized book is filled with direct quotes and stories from 44 CEOs and founders on practical yet often counter-intuitive tools which define a new way of succeeding in business, including: “Obstacles are opportunities”, “Have a higher purpose”, “Give back”, “Put culture first and forever”, “Lead with love”, and “Leadership is not a friendship contest.”
Co-author Jeff Fox talks about the book’s personal format, “How often do you get the chance to have super-high-performing CEOs talk directly to you? To tell you how they think, how they decide, their management principles?” The CEOs include leaders of: 1800flowers.com, Aflac, BET, Build-a-Bear, Campbell Soup, Cirque du Soleil, Danaher, Eggland’s Best, IDG, General Mills, Home Depot, Kaiser Permanente, McDonald’s, UPS, Waste Management, Zappos.
In explaining this new leadership category Robert Reiss shares, “The Transformative CEO is the 4th wave of the corporation. The 1st wave was in the 1920s where Alfred Sloan from General Motors established the concept of organizational structure; the 2nd wave was in the 1950s when Peter Drucker codified the role of management; the 3rd wave was in the 1980s when Japanese business brought forth the concept of team; and now the 4th wave is a new type of company which links profit with purpose. And more often than not, those companies become transformative by a Transformative CEO.”
About the co-authors:
Robert Reiss is host of the nationally syndicated radio program The CEO Show, a writer for Forbes.com, and publisher of The CEO Forum magazine which is received exclusively by the top 10,000 CEOs in America.
Jeffrey Fox is author of 11 international best-selling business books including, How to Become CEO and Audie Award winner Rain. Founder of Fox and Company, he works with Fortune 500 companies such as General Electric, IBM, and Ametek, among others.
The Transformative CEO was published by McGraw-Hill in June 2012.
Books may be purchased at bookstores or websites like amazon.com, link is: http://www.amazon.com/The-Transformative-CEO-Industry-Changers/dp/1455879118
For discounts on multiple copy purchases call, 1 800 CEO READ (1 800 236 7323).