Houston Based YippyKya to Launch the World’s First E-commerce Enabled Web 2.0 Social Networking Site

Houston, TX, June 24, 2007 --(PR.com)-- “YippyKya” announced the launch of a revolutionary social networking site that provides people the opportunity to make money or get discovered as artists, all while making friends across the world. Based in Houston, Texas, YippyKya has already begun to attract users from around the country that are looking for something more and believe that YippyKya is the place to do so.

The company is the brainchild of YippyKya CEO, John Reger, a local entrepreneur who has pioneered several of Houston’s well known brands. John envisioned a revolutionary way of doing business, on the internet, and has brought the branding and retail experience that made him successful to e-commerce.

YippyKya is a community based website that provides an avenue for its members to socialize, become entrepreneurs, and “Get Discovered”. YippyKya is an entirely new way of approaching how people utilize the internet that provides a superior, next-generation web 2.0 portal.

“While many of today’s social networking sites are simply extensions of various social cliques, YippyKya has developed a “go to market” strategy that encourages its users to interact…everywhere.” says CEO, John Reger.

The platform for emerging artists to “Get Discovered” is referred to as “YIPPYs on the Rise”; an idea akin to an online combination of the popular Reality TV Shows: American Idol, Project Runway, and On the Lot. “YIPPYs on the Rise” consists of twelve categories of artists; such as musical performers, models, actors, writers, filmmakers, fashion designers, jewelers, and graphic artists.
YippyKya is designed to shape users’ online behavior and bridge the gap between their social and consumer activity. YippyKya empowers its members by allowing them to create their own stores. They can sell not only personal items and creations directly to their customers, but also personalize their store to market to the YippyKya society. This empowerment not only benefits the seller, but also the consumer by providing unique, superior goods at value prices. As Bill Gates put it: “E-commerce is on its way to eliminating the middleman. The buzzword of the day is disintermediation, a way of saying that anyone between the seller and the buyer is in big trouble. But a closer look reveals that e-commerce may be creating a new kind of middleman.” YippyKya is that new middleman.

Its “go to market” strategy is to initially focus on existing communities within major US metropolitan areas. By building a presence in key communities it aims to quickly establish a core user base to leverage nationally. YippyKya will be officially launching in Houston on June 27th, with a staged roll out across the country over the next five months.

On June 27th, at Rich’s, (2401 San Jacinto St. Houston, TX) YippyKya is hosting its “Get Discovered” launch party which will embody their online theme. The party will feature yet-to-be discovered artists, including fashion designers, musical performers, painters, models, DJs, photographers, jewelers, and cinematographers. The artists’ clothing, artwork, music, and jewelry will all be for sale at the party; further embracing YippyKya’s theme of “Meet Friends, Make Money, and Get Discovered”.

About YippyKya

YippyKya currently consists of a team of 30 handpicked team members, each specializing in their given fields. It is their team, vision, and leadership that will make YippyKya an astonishing success, launching the YIPPY Revolution.

For more information, visit: www.yippykya.com

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