Chad Rawlings Joins Board of Advisors

Former Automotive Software Sales Executive brings Industry Knowledge to Hosted Technology Firm

Springville, UT, June 24, 2007 --(, the leading provider of on-demand Lead Response Management solutions, announced today that Chad Rawlings has agreed to become the first outside member of the Board of Advisors.

“Chad has worked with us informally for several years and has already brought great value and innovation to the solution,“ said David Elkington, CEO of “With his early successes in automotive sales and his leadership roles at two automotive Customer Relationship Management (CRM) software companies, he brings a wealth of knowledge to Chad’s ideas were the genesis of our automated marketing module which we call ELF (Electronic Labor Force).”

Rawlings pioneered Internet automobile sales as early as 1997 and was recruited to which was purchased by Microsoft’s CarPoint, Inc. in September 2000. In early 2001, Mr. Rawlings headed up sales efforts of, an early ASP CRM solution for the automotive industry where he was instrumental in both the CRM implementation as well as sales throughout the United States.

Mr. Rawlings became one of the early adopters of in his current role of Director of Dealer Sales at Whisper Creek Log Homes, a leading provider of system-built log homes. “We have over 170 users at Whisper Creek and we have found the solution to provide critical visibility into the sales force activities and overall business intelligence,” said Mr. Rawlings.

“The most valuable assets at are its people,” said Mr. Rawlings. “They are willing to invest the time in every customer with genuine interest and timely response to needs. This is what drew me to the company and motivated me to accept a seat on their Board of Advisors. I’ve seen time and time again that an outsourced solution like allows the customer to offload headaches and hassles to the experts and frees the customer up to focus on what they do best.”

Press Contact:

Ken Krogue
1335 West 1650 North, Suite C
Springville, Utah 84663

About is the first Lead Response Management solution to integrate ‘telephony power tools’ such as automatic dialers, voice message broadcasting, web forms, IVR, and ACD into a single on-demand hosted CRM software solution designed specifically to help companies respond immediately and consistently to web leads. also integrates dialer solutions with partner’s CRM solutions. 300 companies worldwide use For more information, visit

Ken Krogue