Signalfire President Speaks at Lake Geneva Economic Development Corporation Breakfast and Learn Series

Lake Geneva, WI, August 01, 2012 --( The Lake Geneva Economic Development Corporation (LGEDC) will host a series of free Breakfast and Learn events as part of their ongoing efforts to support local business development. Matthew Olson, president of Signalfire, a digital marketing and branding agency, will speak about various topics benefitting small businesses.

September 12: Does Your Small Business Need A Blog? Understanding Content, Context, and Trust: Blogs and content play a critical role in your company's efforts to generate new business and spread brand awareness. By providing customers with information that helps, educates, informs, and/or entertains you are showing them that your brand is the right choice. Sponsored by the Downtown Lake Geneva Business Improvement District. Online Registration available at

October 10: Winning Inbox Warfare: How to Fight and Win with Email Marketing: Every email you send and every consumer you connect with must fight countless other businesses for the space in your consumer’s inbox. The right (or wrong) email campaign can bring powerful results from increased sales to top-of-mind positioning. Sponsored by Lake Geneva Regional News. Online Registration available at

November 14: Brick and Mobile: Retail Marketing in the Mobile World: The rapid rise of smart phones, tablets, and other portable devices are changing the way consumers shop. While walking through your store, every resource of the web is in the palm of their hand—and they use it. Sponsored by Pesche’s Green Houses. Online Registration available at

December 12: Show Me Web: Creating and Using Video Online: New tools and platforms have made video even easier to utilize on your website. Add in the fact YouTube is the second most used search engine on the web and you have all the tools needed to really bring a new dimension to your online presence. Sponsored by Community Bank CBD. Online Registration available at

Come join other small businesses learn how to boost sales and increase customer base through effective web marketing strategies. The Breakfast and Learn events are held at Harbor Shores on Lake Geneva, 300 Wrigley Drive, Lake Geneva, Wis. 53147, from 7:30 to 9 a.m.
Signalfire, LCC
Alison Rudig