New Haven Cash Register Company and Mercury Announce Free Cash Register Promotion for Connecticut Businesses

Connecticut-based Company Teams with Leading Payment Processor to Offer New Free SAM4S ER-900 Series Cash Register

Hamden, CT, August 02, 2012 --( New Haven Cash Register Company, a leading provider of innovative, cost-effective, point-of-sale (POS) systems for the restaurant and retail industries, and Mercury, the leading POS-integrated payment processor, today announced a new promotion that offers Connecticut-based retail businesses the opportunity to own a new, state-of-the-art electronic cash register with integrated payment-processing, valued at $725 USD, at no charge.

"This new promotion gives us an excellent opportunity to increase our presence in the growing Connecticut retail market," said Jon Decker, Mercury Channel Development Manager. "New Haven Cash Register’s outstanding reputation and brand presence within the state gives us access to thousands of small retail businesses whose payment processing needs are exactly what our offerings address. We are very pleased to be aligned with them."

New Haven Cash Register Company President Arthur Rosenbaum added, "As a trusted supplier to Connecticut’s retail community for over 60 years, we are extremely selective in the vendors we choose to do business with and place strong emphasis on partnering with only those companies that can provide products and services that help our customers achieve a significant competitive advantage. This special promotion with Mercury removes the cost barriers typically associated with purchasing an advanced, feature-rich electronic cash register while providing our clients with streamlined operations and improved efficiencies."

The SAM4S ER-900 Model cash register is an extremely cost-effective and easy-to-use programmable register designed to meet the needs of the independent business owner. It is fully-integrated with Mercury credit card processing to simplify payments and includes a no cost gift card solution, as well. The ER-900 is suitable for a wide variety of businesses including convenience, corner grocery, liquor, quick service, ice cream/yogurt, coffee and deli’s, among others. The register comes complete with a high-quality cash drawer, high-speed thermal receipt and journal printer, and rear customer display. Customers can choose between flat or raised keyboard models.

To qualify for the free cash register offer, eligible businesses simply need to agree to process credit card payments through Mercury and sign a service agreement on the equipment for a period of three years. The offer is available only to new Mercury customers and ends December 31, 2012.

For additional details about the offer, eligible merchants are urged to contact New Haven Cash Register Company at: (203)287-2977.

About Mercury
Mercury is one of the fastest-growing payment processing companies in North America. Mercury partners with point-of-sale (POS) developers and resellers in a unique business model to provide merchants with integrated payment solutions. Their processing platform is integrated and available for free in hundreds of POS systems. Mercury’s award-winning products and services are distributed solely through the company’s business partners. For more information call 1-800-846-4472, ext. 1820 or go to

About New Haven Cash Register Company
Headquartered in Hamden, Connecticut, New Haven Cash Register Company has provided innovative point of sale systems and cash registers to Connecticut-based restaurant and retail businesses for over 60 years. We specialize in providing solutions that are individually tailored to meet the specific operational and budgetary requirements of each and every customer, and offer a full range of implementation, support, and on-site services that deliver real and lasting business benefits including improved operational efficiencies, increased cash flow, and enhanced customer satisfaction.

As one of the original members of the Retail Solutions Providers Association (RSPA), the industry group representing cash register and point of sale resellers and vendors, New Haven Cash Register Company carries a complete line of superior point of sale (POS) and electronic cash register (ECR) solutions. The Company is RSPA certified for meeting the association's highest standards and adheres to all PCI DSS compliance regulations related to credit card security.

To learn more about New Haven Cash Register, including our industry-recognized technical support, please contact us at or call (203) 287-2977.

All company, brand, and product names referenced herein may be trademarks or registered trademarks of their respective owners. 

For New Haven Cash Register Company
Bill Pankracij
Marketing & PR Manager
Phone: (203) 287-2977

For Mercury
Jon Decker
Channel Development Manager
800-846-4472 ext. 4890
New Haven Cash Register Company
Bill Pankracij