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James F. Kenefick Accepts Position with green@work Magazine Advisory Board

McLean, VA, June 27, 2007 --( green@work magazine, a publication that seeks to be “…required reading for business leaders seeking profitable approaches to environmental and social responsibility,” recently expanded their Advisory Board to include Washington, D.C. area telecom and social entrepreneur James F. Kenefick.

At only 42 years old Mr. Kenefick has 20+ years of expertise as an entrepreneur CEO—one who believed in the importance of incorporating socially responsible practices into his companies before the current trend. “It’s great to see the way this movement toward sustainable business operations has become so mainstream over the last five years or so. Right now it’s something a lot of CEOs are trying to get their arms around; figure out how it applies to them. In reality, there are entrepreneurial executives, social leaders and environmental experts discovering new ways that businesses can be responsible citizens every day. We can’t yet imagine the extent of the future inter-connectivity between business, society and the planet.”

Fortunately for green@work, this philosophy is but a small component of Mr. Kenefick’s business acumen. Within one decade as a CEO/operator in the high tech, nutrition and telecommunications industries he led three companies to significant revenue growth—taking them from US$0-15M, $0-30M and $0-70M, respectively.

Mr. Kenefick is the founding CEO of BetterWorld Telecom, the first nationwide full service telecommunications carrier focused on serving businesses that support social justice and sustainability. Their clients include icons of social responsibility like Patagonia Clothing Company, Green Mountain Coffee, the National Peace Corps, Green Peace, Omega Institute, Honest Tea, Seventh Generation and the Enterprise Foundation.

In 2006 he became Chairman of BetterWorld Telecom and co-founded Working Excellence Capital Partners (WEX Capital), a private equity/venture funding group dedicated to socially responsible investments. Asset targets for WEX Capital are emerging companies with sustainable/socially responsible business models who are seeking $2-8M in growth capital.

He is also president of the executive coaching and management consulting firm Working Excellence (WEX). WEX supports CEOs, corporate boards and executive management teams by introducing & implementing best practices on high growth, increased productivity and balance with an infusion of social responsibility.

He will draw on all these experiences to collaborate with existing Advisory Board members to support magazine executives in clarifying the future position and strategy of the green@work organization.

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Working Excellence Capital Partners
Erika Conefry

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