Qdoba® Selects 90octane for Strategic Search Engine Marketing Program

Conversion-driven marketing agency 90octane launches search engine optimization (SEO) and pay-per-click (PPC) programs for Qdoba Mexican Grill®

Denver, CO, August 08, 2012 --(PR.com)-- Qdoba Mexican Grill®, a leading fast-casual restaurant known for its fresh and flavorful Mexican fare, has selected Denver marketing agency 90octane to strategize and implement a foundational search engine optimization (SEO) program as well as a paid search campaign focused on brand development and new customer growth.

90octane collaborated with web development group Mode Set to fuse site functionality and design with SEO, accounting for multiple factors such as page load time, site architecture and content requirements. The paid search campaign, which features click-to-call functionality, targets location-specific searches for fast-casual Mexican food or catering and directs searchers to Qdoba.com. Both programs promote the Qdoba brand platform, “Food for People Who Love Food.”

About Qdoba Mexican Grill
Qdoba Mexican Grill is a Mexican kitchen where anyone can go to enjoy a fresh, handcrafted meal prepared right in front of them. Each Qdoba restaurant showcases food that celebrates Qdoba’s passion for ingredients, a menu full of innovative flavors, handcrafted preparation and inviting service. Founded in Denver in 1995, Qdoba is among the nation’s largest Mexican fast-casual chains with more than 600 restaurants in 42 states and the District of Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc. Franchise development rights exist for additional Qdoba Mexican Grill restaurants in areas throughout the nation. For more information about Qdoba or about franchising opportunities with the company, please visit www.qdoba.com.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit www.90octane.com or follow @90octane on Twitter.
Rosemary Dempsey