New Anti-Aging, Peptide and Growth Factor Serum

Peptides are becoming customary in the skin care realm because they’re proven to be effective. Azure Cosmeceuticals just launched something even more effective; growth factors that stimulate stem cells and the profound production of natural collagen and elastin. This exclusive combination of growth factors, peptides, and antioxidants are found only in Azure Cosmeceuticals new HydroPeptide Cellular Transformation Growth Serum.

Issaquah, WA, June 27, 2007 --( It seems there’s always a new anti-aging peptide crème touting to reduce wrinkles more than ever before. Skin care companies have good intentions; peptides are clinically proven to be effective at active concentrations. Now research has shown growth factors, human proteins found naturally in the body, to be even more effective in the battle against wrinkles. A variety of growth factors exist, including: Epidermal Growth Factor, Transforming Growth Factor-β1, and Vascular Endothelial Growth Factor. These growth factors originally won the Noble Prize in Medicine for their treatment in burns, but Azure Cosmeceuticals has recently launched the first anti-aging serum to combine the power of peptides with growth factors for their treatment of wrinkles. It’s called HydroPeptide™ Cellular Transformation Growth Serum and it’s creating a new segment in skin care.

HydroPeptide™ Cellular Transformation Growth Serum contains active levels of Epidermal Growth Factors (EGF), a protein molecule made up of 53 specific amino acids which are responsible for creating dynamic and rapid cell activity. This cell activity allows skin to appear youthful and dewy after only a few weeks. EGF works even faster on damaged and aged skin by replacing what naturally occurs in the body but slows down with age. EGF is released when there is injury and when applied topically to aging skin can speed cell turnover, increase skin thickness, and restore luminosity.

Transforming Growth Factor-β1 (TGF- β1), another growth factor found within HydroPeptide™ Cellular Transformation Growth Serum, stimulates stem cells within damaged skin to multiply, migrate, and differentiate into normal, fully developed cells. “They (stem cells) can be stimulated by growth factors without the need for transplanting; instead, we’ve just stimulated the cells that are already there,” say James Fallon, professor of anatomy and neurobiology at UC Irvine and researcher at Stem Cell Pharmaceuticals Inc., a Seattle-based firm. Damaged tissue areas show signs of significant cell division, cell migration, and cell specialization. When free radicals and UV damage occurs, the process of stem-cell stimulation occurs naturally to replace damaged tissues, but the skin’s natural repair mechanism may not be able to keep up with so much damage. Natural growth factors like TGF can stimulate stem cells to damaged areas to reproduce and provide the necessary boost to repair the damaged cells, which results in new tissue and a decrease in the appearance of fine lines and wrinkles.

HydroPeptide™ Cellular Transformation Growth Serum assists in stimulating new blood vessel formation with the use of a polypeptide called Vascular Endothelial Growth Factor (VEGF). Blood vessel formation is critical in repairing wounds and damaged skin. It’s believed that VEGF is very helpful in increasing blood vessel permeability, thereby enhancing the penetration of other topical ingredients, thus making skin care more effective.

Azure Cosmeceuticals, leaders in peptide-based skin care, has created a new segment in skin care, the growth factor segment. With the proven efficacy of growth factors, Azure Cosmeceuticals believes people will experience results quicker and more prominently than before. According to Annelise Mihaljevich of Annelise Skin Care in Laguna Niguel, "It's beautiful what the HydroPeptide has done for me underneath my eyes in just two months. I'm 68 years old and people ask for my driver's license after I tell them how old I am. They think I'm 20 years younger. It has made an absolute difference in my appearance. I look at pictures from a few years ago and I look like a different person. I'm hooked." HydroPeptide™ Cellular Transformation Growth Serum contains other essentials for healthy skin, such as four powerful peptides (both collagen-building and muscle relaxing), ten antioxidants (alpha lipoic acid, DMEA), and Hyaluronic acid. “This formulation contains everything. Once people try it, they love it. Once they try the facial, they’re hooked. It won’t be long until you see all the other skin care companies jumping on the bandwagon,” says Christopher Michael, National Sales Manager for Azure Cosmeceuticals. HydroPeptide™ Cellular Transformation Growth Serum can be found at high-end spas, skin care clinics, and dermatologist offices nationwide.

About Azure Cosmeceuticals, Inc.
Azure Cosmeceuticals, Inc., the leaders in anti-aging peptide-based skincare, is fully focused on bringing state-of-the-art, anti-aging innovations through premier skin care products that deliver results. Azure utilizes the latest proven developments in cosmeceutical skin care technology and offers credible and safe alternatives to cosmetic procedures. They are one of the few to develop new skin care technologies that are backed by true scientific evidence. They are dedicated to continued research and advancement in the skin care industry.

Azure Cosmeceuticals
April Zangl