Paso Robles Hosts First Macaroni and Cheese Festival on the Central Coast

Paso Robles, CA, August 10, 2012 --( The first Gourmet Macaroni and Cheese Festival is coming to Paso Robles on Saturday, August 25th from 2 to 6 p.m. at Le Vigne Winery. The festival will feature wine from 20 different wineries and gourmet macaroni and cheese from over 25 restaurants. Judges will pick the top three gourmet macaroni and cheese dishes with an additional award going to the People’s Choice.

“This event is all about our guests and the experience of being taken care of and having a fantastic time and a fabulous end to Summer 2012. This is a premiere event on the Central Coast offering pasta, pinot and porcupines,” said Jessica Beattie, Account Executive, Marketing and Event Specialist for American General Media.

A portion of the proceeds from the event will go to non-profit conservation ambassadors and educational organization, Zoo to You, who will be at the festival with some of their exotic animals, including porcupines. The entertainment for the first Gourmet Macaroni and Cheese Festival includes local band Sons of Silver and the Silent Comedy Band.

Recipe Marketing Firm, the only marketing agency on the Central Coast specializing in food and beverage marketing, is the official fork sponsor and social media presence for the Gourmet Macaroni and Cheese Festival. Recipe will be providing 100% compostable forks and Facebook updates the day of the event.

“Recipe Marketing is known for their excellence in social media branding for all businesses on the Central Coast. They will be setting up a tech lounge at the event where items will be gifted to audience members participating on Facebook every hour. We thank them for their generous support in this cheesy event,” said Beattie.

Ticket purchases are $59 per person or $99 per couple and include entertainment, wine, a souvenir glass, a lanyard momento and macaroni and cheese tastings. Beer from Tap It Brew Company will also be available for purchase. Tickets are on sale until August 15th online at No tickets will be sold at the door, all attendees must be 21 years or older.

The first Macaroni and Cheese Festival is presented by American General Media Radio. For a full list of participating sponsors, wineries and restaurants visit the official event website at

Recipe is a full-service marketing agency specializing in the food and beverage industry. Its office is located in San Luis Obispo, Ca. Recipe offers award-winning creativity across all marketing channels including social media, packaging, web and advertising. For more information on Recipe and its clients, visit
Jessica Wynne