Carkhana Announces Successful Conduct of Pidilite Car Care Workshop in New Delhi

Delhi, India, August 12, 2012 --(, India’s leading automotive e-commerce portal in alliance with Pidilite Industries Limited’s Automotive Division successfully conducted a Car Care Workshop in New Delhi on 4th August 2012. Pidilite has its own line of Car Care and Engine Additives products under the “MOTO MAX” and “CYCLO” brands which has made the famed Fevicol company a petrol-heads paradise. The event was in continuation to the first of this series conducted at Bangalore during May 2012.

Mr. Shiva Raj Mehra, Head Marketing, Auto Grooming and Workshop from Pidilite Industries, Mumbai who is an industry veteran with over 15 years of work experience in sector leading companies likes Pepsi, Gillette etc hosted the workshop where the real agenda was to educate the audience with advantages and features of the car care products.

Select petrol-heads including car owners, representative of leading automotive product companies, automotive journalists, biker club members and other enthusiasts were invited to Hotel Silver Ferns on the Saturday evening.

The event started off with the introduction to the entire Moto Max range of products for interior and exterior car care. The Exterior Car Care products showcased were Motomax Cream Polish, Care Shampoo, Tire Foam, Bumper Black, Paint Sealant and the ever useful Glass Cleaner while the interior ones were Dashboard Polish, Protectant spray and Max Clean. Apart from Car Care, an array of Engine Care and Maintenance products were introduced like the Cyclo Motor Flush, Oil Treatment and Max 44.

The session was enhanced by the Auto Mania Express; the express version of Carkhana’s famed Online Auto Quiz. 10 fun-filled interesting automotive questions were presented to the audience and multiple prizes were distributed to the winners.

Post the session, a live demo- “15 minutes for Your Car” was conducted to highlight the real time application and ease of use of the Moto Max range of products. This session also led to achieving real-time feedback from the automotive enthusiasts that earmarked the success of the workshop. All the members of the workshop were presented with Free Car and Engine Care Kits of over INR 1000 as a kind gesture to appreciate their participation. Participants were also given car perfumes as merchandise from Carkhana for their valuable time.

About Pidilite Industries: Pidilite Industries Limited is the largest adhesive manufacturer in India. It also has worldwide presence in adhesives, art material and industrial chemicals. Pidilite's most famous product is the Fevicol range of adhesives. Its other famous brands are Dr. Fixit, Cyclo, Ranipal, Hobby Ideas, M-seal and Acron. Pidilite Industries also offer worldwide renowned car and bike care products under the “MOTO MAX” and “CYCLO” brands. For more information check

About Carkhana: is India’s leading e-commerce portal for the automotive industry with over 20+ partner brands, 250+ products, free Shipping pan-India and a dedicated customer care team. For more info, check, the official blog at Its official page on Facebook is and its twitter handle is
Rohit Carkhana