Frank Mayer and Associates, Inc. Launches In-Store BLOCKBUSTER L.L.C Category Signage Program

Grafton, WI, August 15, 2012 --( Frank Mayer & Associates, Inc. ( has partnered with BLOCKBUSTER L.L.C., a world leader in home entertainment, to develop a custom category signage program for Blockbuster stores nationwide.

The Blockbuster Evolution Halo category signage program provides category signage to designate specific areas in Blockbuster stores. The custom signage spans 96” in diameter and coordinates within three main categories. This branded store signage solution enhances to the layout of the store and consumer convenience.

“My team’s priority over the last year has been the revitalization of our store environment, focusing on making them more Shop-able and inviting to our customers. The navigational component was critical to the experience as we were creating new shops focusing on Kids, Games and 1000s of Movies for 99¢ all supported by FMA’s Ceiling Header (Halo). Flexible graphics, easy construction and simple install on varying ceiling heights allowed for a successful install in all locations and impactful presence throughout the chain.” Bryan Morrow, Director, Visual Merchandising, BLOCKBUSTER L.L.C.

Frank Mayer and Associates, Inc. ( is an in-store merchandising, interactive kiosk and promotional marketing company. Founded in 1931, Frank Mayer & Associates, Inc.’s headquarters are located in the Milwaukee area with additional sales offices throughout the U.S.
Frank Mayer & Associates, Inc.
Cheryl Lesniak