The Swedes are Coming, The Swedes are Coming … HRLeavy LLC Hosting the Swedish Spa Association to Explore the NY & US Fitness/Spa & Wellness Market

The former Day Spa and International Medical Spa Association’s Founder and President, Hannelore Leavy and Spa Designs, Monique Iacobacci are building an exciting program for the Swedish Spa Association’s fact finding mission to New York City.

Union City, NJ, August 16, 2012 --( HRLeavy LLC, a boutique PR-Marketing Firm headed by the former Day Spa and International Medical Spa Association’s Founder and President, Hannelore Leavy and Spa Designs, Monique Iacobacci are building an exciting program for the Swedish Spa Association’s fact finding mission to New York City. This coming Fall, from November 11th -13th, 40 members of this trade group, consisting of Hotel and Spa Directors of Sweden are visiting New York City to learn more of what is new in the Spa/Wellness & Fitness arena on this side of the Atlantic.

“This is so very exciting,” states Hannelore Leavy, “to have been chosen as the one to welcome a delegation from overseas to show them the best of the spa/fitness world that New York City has to offer.” “The US used to look to Europe for anything 'SPA & Wellnes',” and now Europe is coming to the US to find out about Fitness & Wellness. Wow, my predictions have certainly come true!” continues Hannelore.

New York City is home of some of the most influential players in the wellness/spa/fitness arena, and the following have agreed to host this group during their visit November 11-13:
Spafinder Wellness: President, Susie Ellis will give a “sneak peek” of her annual highly anticipated 2013 Global Spa Trends Forecast (The Swedish Spa Association will be the first to hear these predictions.) and talk about the GameChanger; the group will be given a tour of SpaFinder’s offices, which will include a stop at their “wall of fame” where the covers of the past 25 years of SpaFinder Magazine are being displayed; GramercyOne SpaBooker will join the group and give an overview - and possibly a demonstration of - this robust spa management software tool.

American Leisure: will be hosting the group at their Setai Wall Street Club and Spa. The delegation will have the opportunity to tour the serene and elegant facility, and meet with the American Leisure executive/management team. Mr. Sal Pellegrino – Star Trac*** who will do a comprehensive overview presentation on “Trends in Fitness” followed by Mr. Steve Kass, Chief Executive Officer, Mr. Tom Johnston, Chief Operating Officer and Ms. Wendy Bosalavage – President who will discuss Leisure, Fitness, and the Spa Market. A question and answer session will follow, which will allow the delegation an opportunity to discuss trends, future growth and concerns in the Spa, Wellness and Fitness fields. The last evening the delegation will join Live Beautiful in New York. The first hour of the event (5:30-6:30 pm) is reserved for media and VIP’s and everyone is invited to be a part of this monumental event, and join in welcoming the delegation to "The best of the US." and SHAPE Magazine are bringing the best in beauty to NYC. The delegation will be partying the pretty way at Pranna Restaurant at 79 Madison Ave. in NYC. Guests will receive gratis beauty services while enjoying a complimentary glass of wine, delicious appetizers and treats. Exclusive discounts and deals will be featured from some of the hottest retailers. VIP tickets include a swag bag featuring all of your favorite full-size products valued at over $100.

“In addition to these industry leaders, top tier spas, fitness and wellness centers, and product companies will have the unique opportunity to connect with this exclusive group and partake in an interactive learning program,” states Ms. Monique Iacobacci, who is coordinating the spa & fitness itinerary for the group. “Their focus is to gain a better understanding of the US fitness, wellness and spa industry,” continues Monique. “This is an excellent marketing opportunity to reach the business ‘decision makers,’ while benefiting from a marketing effort of PR opportunities.”

Service providers will be supported by this group receiving spa and wellness services, or will have the opportunity to host the group at their health club or spa facilities. Facility must be one that offers outstanding and innovative services & treatment options for the group. This is a unique opportunity to introduce spas, fitness/wellness centers, products or services to this very lucrative European market. To be part of the few select places, please contact us so we can fit you into their schedule.

A gift bag is being created for the group, introducing them to "the best the US has to offer.” Product companies, will need to provide 40 pieces full/travel sizes of their product(s), promotions and information brochure. Spa Management Journal has already agreed to provide a copy of their magazine for the gift bag. The number of participants is limited, so sponsors will be accepted on a first come/ first serve basis.

Hannelore Leavy & Monique Iacobacchi are available for interviews.

For more information email or call 201-590-8115.

Monique can be reached at 973-800-9247 or email

To request photographs from the event, contact us after Nov 13th.
Hannelore Leavy