Hollywood, CA, August 17, 2012 --(PR.com
)-- ISM Entertainment and Team Treehouse Productions announced today that they are in pre-production for their new extreme kayaking web series Hell or High Water, with principal photography commencing in December of this year.
Hell or High Water is a reality series that will document the exhilarating missions of an experienced team of kayakers as they travel off the beaten path looking for their next big adventure. The show’s first season will be shot on location in Chile and Argentina and will feature the team making nearly impossible descents down treacherous rivers and death-defying waterfalls in preparation for the Whitewater Grand Prix---an international competition that draws the best kayakers from all over the world. Moving beyond the jaw-dropping stunts and athleticism of the sport, this series will also focus on the daily trials and triumphs of four of the world’s top kayakers as they navigate the challenges of this nomadic life. “Viewers will be amazed by what our team does on the water on a daily basis. ‘Extreme’ barely begins to cover their style of kayaking,” said Stacy Weddington, President of Team Treehouse and Co-Creator and Producer of Hell or High Water. “We will balance our extreme kayaking with an in depth look into the lives and lifestyles of our team. Our audience will get to find out who these guys are, why they do what they do and where they are taking us next,” Stacy said.
In addition to world-class extreme kayaking and breathtaking locations, Hell or High Water will feature revolutionary Interactive Brand Integration Technology, allowing viewers to engage with products while watching the show. When featured products appear on screen during airing of the show, viewers will be able to “point and click,” linking directly to brand partner pages via designated URL’s.
“With this groundbreaking technology, our viewers will be engaged in an interactive relationship with products placed in Hell or High Water. Brand partners will be able to monetize the 'impulse to buy' of millions of consumers who will have an immersive and en-powering viewing experience,” said Ian McQueen, Hell or High Water Producer and President of ISM Entertainment.
Season One of Hell or High Water will consist of ten 22-minute episodes (running time not including ad spots) and will premiere on KoldCast TV in the spring of 2013. Hell or High Water will be promoted and distributed worldwide by the KoldCast TV Network, free-of-charge to all viewers.
About ISM Entertainment
ISM Entertainment is an entertainment-marketing agency and independent production company with offices in Auburn, California, Baton Rouge, Louisiana and the UK. ISM focuses on the development and production of web series, partnering with consumer companies while delivering exciting and meaningful branded content. The ISM team also specializes in branded entertainment for a variety of Hollywood properties including movies, television shows, music videos and award shows. ISM is privately held and headquartered in Auburn, CA. For more information, please visithttp://ismentertainment.com.
About Team Treehouse Productions
Team Treehouse Productions is a new independent production company based in Hollywood, CA. Team Treehouse was created to launch both scripted and unscripted projects that have been garnering quite a bit of interest around town. Their growing slate begins with “Hell or High Water.”
About KoldCast TV
KoldCast TV, a division of KoldCast Entertainment Media, LLC, is an international television network which distributes programming to entertainment consumers via the KoldCast TV Network site, found at www.koldcast.tv, via set-top boxes, connected/smart TV’s and mobile devices and via unique relationships with broadcast and cable networks as well as other television distribution venues around the world. A curated and Best-Of-Internet discovery experience, KoldCast TV is free to all viewers. New Shows premiere weekly and new episodes are released daily. KoldCast TV is viewed in virtually every country and territory around the world. For more information visit http://koldcast.tv
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Buzz Marketing Manager
Hell or High Water