Santa Barbara Zoo Partners with Give by Cell to Launch a “Mobile Give” Campaign to Help with Asian Elephant’s Dental Bill

San Francisco, CA, August 21, 2012 --( The Santa Barbara Zoo has turned to mobile technology to help pay the dental bills for Asian elephant Little Mac, who was unable to chew her food properly. Give by Cell, a San Francisco based company specializing in mobile technology solutions, was selected by the Santa Barbara Zoo to provide the organization with its mobile fundraising service, Mobile Give, allowing supporters to make donations via text.

“Anyone with a cell phone can now help Little Mac,” notes Zoo CEO Rich Block. “It’s an easy and fun way to show the big girl that you care, and assist us with her jumbo dental bill, which tops $100,000.”

A $10 “give-by-text” donation can be made by texting the word “MAC” to 20222 from the donor’s cell phone, with the charge applied to their mobile phone bill or deducted from a prepaid balance. Donations may be given several times a month, depending on the carrier, and are tax deductible.

Give by Cell works closely with organizations to customize the mobile fundraising technology to best meet client needs. Additional services available include text alerts, audio information hotlines, QR codes and custom mobile websites. Give by Cell also offers two additional mobile fundraising platforms, Mobile Pledge and Mobile Donate, both of which can be used in conjunction with Mobile Give. For more information, please visit

About Give by Cell
Launched in 2008 by San Francisco based parent company Guide by Cell, Give by Cell is a trusted mobile fundraising solution provider with four years of experience in providing unique, affordable, and effective mobile technology services. The company provides fundraising technologies to over 1,000 non-profits and charitable organizations, and is the largest provider of Mobile Giving Services under the Mobile Giving Foundation program. Give by Cell’s mobile fundraising solutions are an affordable, engaging way to give, capitalizing on mobile’s reach, user adoption rates, and ability to solicit and collect contributions anywhere at any time. For more information, visit or call 415-615-0150.

About Text Giving
The Santa Barbara Zoo’s text giving program is certified by the Mobile Giving Foundation, administered through Give by Cell, and subject to the terms found at Messaging and data rates may apply. Donors can unsubscribe at any time by replying STOP to short code 20222 or reply HELP to 20222 for help. A Privacy Policy can be found at

About Santa Barbara Zoo
The Santa Barbara Zoo is open daily from 10 a.m. – 5 p.m.; general admission is $14 for adults, $10 for children 2-12 and seniors 65+, and children under 2 are free. Parking is $6.

The Santa Barbara Zoo is accredited by the Association of Zoos and Aquariums (AZA). AZA zoos are dedicated to providing excellent care for animals, a great visitor experience, and a better future for all living things. With its more than 200 accredited members, AZA is a leader in global wildlife conservation, and is the public’s link to helping animals in their native habitats.

About Little Mac’s Teeth
The Zoo’s veterinarian Dr. Julie Barnes and elephant team have been monitoring and treating Little Mac’s teeth for several years, and the Asian elephant has eaten relatively normally and remained healthy despite ongoing dental issues.

Recently, her keepers noticed that it was taking her longer to eat, and she was eating more slowly. Her boli (dung) contained increasing amounts of material that wasn’t being processed in her digestive system. Most critically, Little Mac began to lose weight.

Keepers have trained Zoo’s two elephants to open their mouths on cue, and could see that her four brick-sized teeth (two on each side) were worn such that she couldn’t grind her food.
Give by Cell
Jessica Dal Porto