Travel and Lifestyle Social Network WAYN Exceeds 20 Million Users

Multi-layered, Highly Social and Engaging Platform for Travellers, WAYN’s Presence Continues to Grow, with Users in More Than 194 Countries.

London, United Kingdom, August 22, 2012 --(, the world’s largest travel and lifestyle social network, today announced it has officially added ten million registered users in the last five years, reaching the 20 million-user mark. Since 2005, WAYN’s user base has grown from 1 million to more than 20 million today.

“It’s sensational to see our membership grow,” said Jerome Touze, co-founder and co-chief executive officer, WAYN. “Over the years WAYN has evolved into a multi-layered, highly social and engaging platform for travellers, by focusing on capturing what users want to do and where they want to go, empowering them to connect with those who share their interests.”

The increase in membership follows a strong start to 2012, with the announcement in March that visits to the site have increased by 500 percent. In March 2011, WAYN users visited the site 4.5 million times a month while only a year later, the site has reported a massive increase in visits each month to 23 million.

WAYN averages seven to eight million unique monthly users and serves around 200 million page views a month. “The increase in membership is a testament to the fact the platform is increasingly popular across the globe and is rapidly growing in emerging markets such as India, where we currently have over three million visitors each month,” continued Touze.

WAYN’s significant scale has attracted major clients such as South Africa Tourism,, ebookers, Expedia, Indonesia Tourism and Airbnb.

“We founded WAYN 7 years ago,” said Peter Ward, co-founder and co-chief executive officer, “The site was born out of the love and passion we had, and continue to have, for travelling. There have been numerous challenges that have come our way since we started in 2002, but we’ve worked hard to overcome them and develop a site which has become the world’s largest travel and lifestyle social network. We’re excited to continue to develop and improve the site in order to grow membership further.”

New developments slated for the coming year include re-launching user profiles to be focused more on sharing users’ experiences. The WAYN team is also refining the existing product offering so it is easier to share social recommendations, both on the site and through mobile devices.

About (Where Are You Now? Ltd) is the largest travel and lifestyle focused platform in the world with over 20 million members in 194 countries. WAYN helps you to realize your dreams by connecting you with like-minded people based on your past experiences, where you would love to go as well as what you would love to do. WAYN has been recommended by the UK’s Telegraph, Financial Times, Independent and Sunday Times newspapers and has been recognized as the "Community Website of the Year (UK)" by MetrixLab in 2007, 2008 and 2010. Follow us on Twitter @WAYN or like us on Facebook and Map Your Friends.
Michelle Garrett