Verndale Launches New Web Assets for Martin’s Point HealthCare

Boston, MA, August 22, 2012 --( Verndale, an award winning digital marketing agency, is pleased to announce the recent rollout of Martin’s Point HealthCare web assets. As a not-for-profit healthcare organization dedicated to creating a sustainable, quality health care system, Martin’s Point was looking to refine its online presence through the use of a single content management system.

With the selection of Sitecore CMS, Verndale worked in a mentorship engagement model, imbedding a Martin’s Point engineering team member, to learn Sitecore development best practices. Verndale led the global planning, architecture, design and implementation of (main site), (US Family Health Plan), (Generations Advantage) and (Health Care Centers). The sites have extended a consolidated brand and consistent look and feel that is more clearly defining its industry leading products through various market segments.

“Verndale took the time to understand our global objectives and it was reflected in their working sessions and eventual proposals. This understanding allowed our new web sites to support our digital marketing strategy and truly benefit our customers,” said Nichole Appleton, Research Analyst at Martin’s Point.

The recent launches are in addition to Martin’s Point and intranet portal, also built and managed with Sitecore CMS.

About Verndale
Verndale is an award-winning digital marketing agency successfully combining deep expertise in web strategy, design, development, and search marketing to deliver powerful digital solutions that captivate, engage, and inspire. Verndale is a Microsoft Certified Development Partner and maintains active partnerships with many of the leading Content Management, Portal, Commerce, Search, Analytics, and E-Mail Marketing platforms. Verndale has earned numerous honors for technical and creative excellence, and has been repeatedly recognized by Inc. Magazine as one of the fastest-growing private companies in the US. The agency continues to sustain significant growth while expanding upon a nationwide client-base. For more information, visit

About Martin's Point
Martin’s Point is a health care organization leading the way to provide better care at lower costs in the communities we serve. As a not-for-profit organization, our primary mission is helping our patients and health plan members live healthier lives, with the promise of treating each one with warmth, care, and concern. Our administrative offices are located in Portland, Maine, though our health plans and Health Care Centers have a much broader reach in Maine and beyond.
Lauren McDonald