Free Small Business Packaging Class – The Silent Salesman

For Startups and Expansions

Kingsport, TN, August 26, 2012 --( The Kingsport Office of Small Business Development & Entrepreneurship (KOSBE) and the Tennessee Small Business Development Center (TSBDC) at ETSU will host a free Small Business Packaging Class – The Silent Salesman on Tuesday, September 25 from 9 – 11 a.m., at your Kingsport Chamber of Commerce, 400 Clinchfield Street, Ste. 100, downtown Kingsport.

The event is free and open to the public, but registration is required.

Too many small businesses are unaware of the impact their packaging is having on their sales, operations, and financials. Flashy and complex designs can distract customers from the quality of the product itself. Packaging that is not production-friendly can take away from a small business’s precious cash flow. However, when done right, packaging can sell the product all by itself.

This class will cover a volume of topics including but not limited to: best practices of packaging design and display, how to keep your packaging simple, how to reduce packaging costs, how to make a package production-friendly, POP displays, retail development, branding, and eco-sustainability.

“This class was designed to make small business owners think about how packaging is their silent salesman and what their packaging is saying about their company and products,” said, Aundrea Wilcox, senior business counselor with the Tennessee Business Development Center at East Tennessee State University Kingsport Affiliate Office and executive director of KOSBE. “Packaging can make or break a sale, as we know, and unfortunately we do still judge a book by its cover, so the best packaging sells. This class is designed to help small business owners do just that - create greener, more attention-grabbing, and more cost-effective packaging.”

Facilitating the class are industry experts, Tina Hogue, marketing manager, and Clint Estep, sales consultant, from Triad Packaging Design and Display headquartered in Bristol, TN. Triad Packaging has been successfully providing full-service packaging solutions since its inception in 1984.

The event is free and open to the public, but seating is limited. Advanced registration is required and must be received by September 23, 2012. Anyone interested can register online at or call (423) 392-8825 for more information.

It is the intent of KOSBE to be the go-to organization in the Tri-Cities for small business owners and entrepreneurs who want to start or grow their businesses, by creating and developing the right tools and resources and cultivating the right partnerships. In partnership with Tennessee Small Business Development Centers (TSBDC) at ETSU, KOSBE can more effectively serve the needs of entrepreneurs and small businesses. For a complete listing of services, tools and resources, visit

The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee.

To schedule your free confidential counseling appointment in a private setting by TSBDC-certified counselors in person, online by phone or e-mail call David Schools at (423) 392.8825 or e-mail,

For more information about the Tennessee Small Business Development Center (TSBDC) at ETSU Kingsport Affiliate Office and your Kingsport Office of Small Business Development & Entrepreneurship (KOSBE), visit and or call (423) 392.8825. We’re social too; follow us on Facebook, Kosbe – The Small Business Connection, Twitter, @KOSBEConnection, LinkedIn group, KOSBE - The Small Business Connection and our YouTube Channel, KOSBEConnection.
Kingsport Office of Small Business Development & Entrepreneurship KOSBE
Marybeth McLain, Small Business Services Marketing Manager
(423) 392.8811