Affinity Express Recognized by 2012 Global Services 100 for the Third Consecutive Year
For the third consecutive year, Affinity Express is thrilled to announce that it has been named to the Global Services 100. The 2012 GS100 list features companies that demonstrate excellence in providing ITO and BPO services using mature models of service delivery.
The Global Services 100 companies are chosen through a rigorous methodology that evaluates them across multiple dimensions, measured both quantitatively and qualitatively. The study presents a view of the dynamics of the most significant segments that make up the IT and business process outsourcing industry.
As Global Services Editor Ed Nair noted, “The global service provider landscape is increasingly getting more complex; but buyers are looking at vendors with scale, skill or both in delivering business outcomes and not cost savings alone. The companies on the Global Services 100 list have demonstrated their ability to deliver complex solutions and services, manage global customers and sustain successful financial performance.”
Affinity Express CEO Kenneth W. Swanson commented, “The ability to lower costs while driving more revenue at higher margins has always been the rationale for using outside service providers. Financial considerations are especially critical to publishers, marketing services firms and other companies who support the evolving digital, mobile and print marketing requirements of small- to medium-sized businesses. Partnering with Affinity Express enables our clients to deliver results to their thousands of advertisers, which would be difficult and expensive for them to achieve alone. This business process outsourcing strategy allows our clients to establish a profitable model.”
In addition to the financial perspective, Mr. Swanson explained Affinity Express is seeing that enterprise-level marketers want the ability to promote their brands in multiple channels with maximum impact—without sacrificing quality and turn times. He said, “Unlike many traditional approaches to marketing production, Affinity Express allows clients to realize business outcomes by meeting the rigorous production standards of today’s complex media environment, supplying the scale and skills needed, while doing it very cost-effectively at the same time.”
The Global Services 100, now in its seventh year, is a tool for buyers of business and technology services to identify and select the right vendor. The study is done under the guidance of Neogroup, a globalization advisory firm. Service providers opt-in to participate in the study that is conducted online. The GS100 analytical model is based on four key criteria: performance and leadership, quality and maturity of customers, breadth of services offered, and spread of global delivery capabilities.
About Affinity Express
Affinity Express is the leading multi-shore company that is 100% dedicated to digital and print marketing production solutions. Headquartered in Chicago, Illinois, Affinity Express has more than 1,000 employees and maintains production centers in Pune, India and Manila, Philippines. Affinity Express delivers services 24 hours per day and six days per week, executing designs in all standard industry software and tools. The service offering includes: 1) digital (e.g., display ads, videos, websites, mobile, email, social and more), 2) print (e.g., display ads, pre-media, page assembly, etc.), 3) editorial (e.g., page layout, copywriting for daily deals and directory listings, etc.), and 4) ad operations and sales support coordination. The company manages its unique production process with a continuous improvement approach based on Lean Six Sigma, so that clients receive reliable output with fast turn times for their mission-critical digital files. The comprehensive, customized marketing production solutions of Affinity Express help clients lower operational costs, generate higher profits and gain a competitive edge, without having to invest in establishing and maintaining these capabilities internally. For more information about Affinity Express, please visit www.affinityexpress.com.
About Global Services
Global Services is a media platform with a portfolio that includes digital magazines, website, events, newsletter, webinars, and customized solutions. Its audience consists of senior executives, sourcing professionals, technology, and functional leaders with more than 1000 large organizations mainly in North
America and Europe. Global Services is owned by CyberMedia (India) Limited. For more information, visit www.globalservicesmedia.com.
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