2012 MYOB Business Monitor: Significant Decline in SME Online Activity
New research by MYOB, Australia’s largest business management solutions provider, has found a significant decline in proactive online business activity among small to medium businesses. This is despite an increasing number running their own website.
Sydney, Australia, August 14, 2012 --(PR.com)-- New research by MYOB, Australia’s largest business management solutions provider, has found a significant decline in proactive online business activity among small to medium businesses. This is despite an increasing number running their own website.
MYOB’s July 2012 Business Monitor survey of 1,004 SME operators found the proportion with a business website rose slightly in the past few months, from 36% in March 2012 to 38%. However, it also discovered online business activity – including online transactions, email marketing and social media – was in decline.
Less than one quarter (24%) of SMEs used search engines to promote their business, down from nearly one third (31%) in March 2012. Social media activity such as connecting with consumers via Facebook, YouTube or Google+ had also dwindled (15% versus 18%), as had networking on LinkedIn (13% versus 19%).
MYOB CEO Tim Reed said, “The decline in popularity of online business activities was completely unexpected, particularly that of online marketing and social media. Many of these tools, such as a basic LinkedIn page, are free and can be used to raise the profile of a business and to communicate with customers.
“We also found more business operators are experiencing revenue falls than are experiencing rises, and the majority lack confidence in a short term economic recovery. I suspect this has seen many shy away from online activities as they focus on the health of their business, whereas embracing them could reap productivity benefits.
“What I’m really pleased to see is the rise in SMEs with a website. I encourage all business owners to consider creating their own if they haven’t already. Getting a website started is within every small business’s reach. For example, the website builder offered by the Getting Aussie Business Online initiative is free for the first 12 months.
“Last year, those with a business website were 53% more likely to experience a revenue increase - 23% saw their revenue rise versus 15% of those without one. They also said positive business changes were more likely a result of having a website than using other promotional media, or a result of utilising both.”
More than one third (37%) of SMEs with a business website reported it increased customer leads and 34% said it improved their customer interaction. 33% said they enjoyed better conversion of leads to sales, 32% grew their revenue/income as a result, and 30% said it enabled them to compete more effectively.
Mr Reed said, “With Australia’s internet audience reaching 16.2 million in May 2012* it surprises me that so many business operators have not yet realised the value of having a simple website containing their contact details. Websites are a great way to attract new customers and to keep existing customers loyal, which can only have a positive effect on cashflow.”
For MYOB product information, research results, business tips, discussions, customer service and more visit http://myob.com.au, http://myob.com.au/blog and www.twitter.com/MYOBteam.
* Nielsen Australian Online Landscape Review
For further information, statistics or to arrange an interview please contact:
Kristy Sheppard, MYOB Manager - Public Relations: 02 9089 9068 / M: 0407 450 860 / kristy.sheppard@myob.com
About the MYOB Business Monitor
Established in 2004, the MYOB Business Monitor is a nationwide survey of small and medium business owners and managers. This most recent study ran in May/June 2012, surveying 1,004 operators from sole traders to mid-sized companies representing the major industry sectors. It researches business performance, including profitability, cash flow and pipeline work, and mindset.
About MYOB
Established in 1991, MYOB is now Australasia’s largest business management software provider. Its 50+ products and services have helped more than one million businesses in Australia and New Zealand. MYOB serves businesses of all ages, types and sizes, delivering solutions that simplify accounting, payroll, client management, websites and much more. With a network of more than 20,000 accountants and other professional partners, it provides the support and tools that help make business life easier. Today, MYOB is extending its solutions online and delivering innovation through cloud computing, enabling clients to make smarter connections with their business partners and customers: www.myob.com.au/smarterconnections.
MYOB’s July 2012 Business Monitor survey of 1,004 SME operators found the proportion with a business website rose slightly in the past few months, from 36% in March 2012 to 38%. However, it also discovered online business activity – including online transactions, email marketing and social media – was in decline.
Less than one quarter (24%) of SMEs used search engines to promote their business, down from nearly one third (31%) in March 2012. Social media activity such as connecting with consumers via Facebook, YouTube or Google+ had also dwindled (15% versus 18%), as had networking on LinkedIn (13% versus 19%).
MYOB CEO Tim Reed said, “The decline in popularity of online business activities was completely unexpected, particularly that of online marketing and social media. Many of these tools, such as a basic LinkedIn page, are free and can be used to raise the profile of a business and to communicate with customers.
“We also found more business operators are experiencing revenue falls than are experiencing rises, and the majority lack confidence in a short term economic recovery. I suspect this has seen many shy away from online activities as they focus on the health of their business, whereas embracing them could reap productivity benefits.
“What I’m really pleased to see is the rise in SMEs with a website. I encourage all business owners to consider creating their own if they haven’t already. Getting a website started is within every small business’s reach. For example, the website builder offered by the Getting Aussie Business Online initiative is free for the first 12 months.
“Last year, those with a business website were 53% more likely to experience a revenue increase - 23% saw their revenue rise versus 15% of those without one. They also said positive business changes were more likely a result of having a website than using other promotional media, or a result of utilising both.”
More than one third (37%) of SMEs with a business website reported it increased customer leads and 34% said it improved their customer interaction. 33% said they enjoyed better conversion of leads to sales, 32% grew their revenue/income as a result, and 30% said it enabled them to compete more effectively.
Mr Reed said, “With Australia’s internet audience reaching 16.2 million in May 2012* it surprises me that so many business operators have not yet realised the value of having a simple website containing their contact details. Websites are a great way to attract new customers and to keep existing customers loyal, which can only have a positive effect on cashflow.”
For MYOB product information, research results, business tips, discussions, customer service and more visit http://myob.com.au, http://myob.com.au/blog and www.twitter.com/MYOBteam.
* Nielsen Australian Online Landscape Review
For further information, statistics or to arrange an interview please contact:
Kristy Sheppard, MYOB Manager - Public Relations: 02 9089 9068 / M: 0407 450 860 / kristy.sheppard@myob.com
About the MYOB Business Monitor
Established in 2004, the MYOB Business Monitor is a nationwide survey of small and medium business owners and managers. This most recent study ran in May/June 2012, surveying 1,004 operators from sole traders to mid-sized companies representing the major industry sectors. It researches business performance, including profitability, cash flow and pipeline work, and mindset.
About MYOB
Established in 1991, MYOB is now Australasia’s largest business management software provider. Its 50+ products and services have helped more than one million businesses in Australia and New Zealand. MYOB serves businesses of all ages, types and sizes, delivering solutions that simplify accounting, payroll, client management, websites and much more. With a network of more than 20,000 accountants and other professional partners, it provides the support and tools that help make business life easier. Today, MYOB is extending its solutions online and delivering innovation through cloud computing, enabling clients to make smarter connections with their business partners and customers: www.myob.com.au/smarterconnections.
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MYOB Ltd
Angely Grecia
61 2 9089 9071
myob.com
Angely Grecia
61 2 9089 9071
myob.com
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