RSW US Launches New Website

Interactive Website Launched to Help Ad, PR Agencies Attract More Business. RSW US Launches to Help Firms Shore Up Business Development.

Cincinnati, OH, July 01, 2007 --( Resources abound that are available to agency executives seeking DIY efforts when attempting to secure elusive new business – great if you have the resources, connections and time. Now, there is a dedicated website for over extended agency principals seeking to simply hire a new business development team that will hunt, gather and provide new, better and more strategically aligned clients.

Created by agency business development leader RSW US, the website is an online portal to the North American bricks and mortar firm, providing insight to business development trends and mission critical information on best practices in attracting and securing new agency clientele. The easy to navigate site, accessible at is complete with the most actionable and current trend data, and features the online agency brand potency test that enables proactive agency owners to see how they stack up when competing for agency business.

“We strived to make a simple site where agency executives could quickly understand who we are and what we do, but also to provide specific and objective information through commissioned studies that can help grow their business,” says RSW US managing director Mark Sneider. “Outsourcing your new business development services for an agency isn’t for everyone and some agencies do a wonderful job – but if you’re not winning the business you think you should, or you’re strapped for time and internal resources, we are an excellent solution.”

Sneider also pointed to the fact that not only is outsourcing agency new business development to RSW US typically less expensive than hiring a dedicated new business development position, research proves that it is significantly more effective – both short term and long term. The newly launched site was designed and developed in conjunction with Cincinnati public relations and branded communications firm Eisen Management Group.


Reardon Smith Whittaker is a lead generation and agency branding consultancy that operates like a virtual new business development group to help agencies build pipelines of qualified new business opportunities and more effectively position themselves in the marketplace. More information can be accessed at: or by calling 513.898.0940. Sneider can be contacted at

Media Contact: Rodger Roeser, APR
Eisen Management Group
Reardon Smith Whittaker/US
Rodger Roeser