SUDZZfx® Announces Launch of RowdyPaste™

Oxnard, CA, September 06, 2012 --( SUDZZfx, Inc., creators of high quality blends for the professional beauty industry, announced the debut of their newest blend: RowdyPaste™ Matte Texture Finish. RowdyPaste™ is an innovative lightweight moveable sculpting paste that provides flexibility for shaping and styling damp or dry hair.

“RowdyPaste is designed to provide the individual with performance driven hold that will create rowdy, wild, choppy looks with extreme texture and a natural finish that stands up to any environment,” said J. Aris Koroyan, SUDZZfx president and CEO. “I created SUDZZfx products to meet the demands of fresh, edgy stylists who strive to be true Design Artists and who demand reliable treatment and styling tools to help their urban/urban aspiring clients to express their individual selves, from Mild to Wild, and be as Original as they want to be.”

RowdyPaste features a unique Flexi-Firm Hold Complex, which provides movable hold that last all day and all night. “The response to this product has been huge,” said SUDZZfx Vice President and Global Stylist, Eloy Villarreal. “As a Design Artist, I love the versatility this affords me…just a small amount worked into the root area, creates flexible and natural hold on any type of hair. I even use a little applied to the tips of long hair to create separation.”

SUDZZfx, Inc., founded in 2002 and headquartered in Oxnard, CA, creates science driven, fashion focused high quality blends that have been crafted to protect, nourish, reconstruct hair, and allow for limitless expression. We consider stylists not “hairdressers”, but Design Artists with the power to sculpt, design and shape their client. Every blend has been skillfully formulated and artfully designed to allow beauty professionals the creative freedom and unlimited customization of their client’s look, coupled with cutting edge, innovative science that treats and protects the canvas they artfully design upon… hair.

For more information and to see the exclusive launch video for RowdyPaste, visit
SUDZZfx, Inc.
J. Aris Koroyan
1(805) 983-6575