AdvantaPure(R)’s Redesigned Website Offers Simplified Navigation and an Uncluttered Look; Spotlights the Company’s High Purity Tubing and Hose

The AdvantaPure division of NewAge Industries recently launched a redesigned website. The updated site offers improved navigation, a simplified appearance, and keyword and part number search capabilities. Featuring high purity tubing, single use system components, and hose identification solutions, the site presents products for the pharmaceutical, biopharmaceutical, biomedical, food, beverage, and cosmetic industries. Newly added items include the company’s history and employment opportunities.

Southampton, PA, September 08, 2012 --( The AdvantaPure website sports a fresh appearance with a single, top navigation bar to help viewers find what they’re looking for quickly and easily. The new look is clean, streamlined, and presents information in a logical, straightforward format. The updated site went live last month.

AdvantaPure’s website features sanitary tubing, reinforced hose, and single use molded components for the pharmaceutical, biopharmaceutical, food, beverage, and cosmetics processing industries. It was originally launched in late 2001 and underwent minor changes since then.

“As new products were added, navigation became a bit cumbersome,” notes Michael Tangreti, Director of Marketing. “We needed to reorganize the site and make it easier for people to find items without a lot of hunting around and clicking.”

The redesigned, fully-searchable site features:

· Detailed product information, photographs, and illustrations
· Literature requests and download options for PDF files
· Validation package requests
· A worldwide distributor lookup with contact information
· Upcoming trade show appearances
· New product announcements

New features include the company’s history and profile, employment opportunities, and an expanded hose identification section. The custom product pages were updated as well to include options such as manifold assembly and gamma irradiation. The site also includes AdvantaPure’s Guiding Principles, criteria followed by every team member and used to conduct daily business.

The update makes the site more intuitive and user friendly with a single row of navigational drop down boxes at the top of the homepage. Viewers can quickly find a product category – Tubing and Hose, Fittings, or Single Use Systems, among others – and go to descriptive pages with product performance information, key features, applications, sizes, and photographs.

For more information on AdvantaPure’s products or its redesigned website, contact the AdvantaPure team at 145 James Way, Southampton, PA 18966; phone 888-755-4370 or 215-526-2151; fax 888-258-4293 or 215-526-2167; e-mail:; website:

About AdvantaPure and NewAge(R) Industries
The AdvantaPure division of NewAge Industries is ISO 9001:2008 certified and specializes in high purity tubing, hose, single use systems, manifolds, and other molded components for the pharmaceutical, biomedical, food, beverage, and cosmetic industries. All products are manufactured, stored, and shipped using the cleanest methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries manufactures and fabricates thermoplastic and thermoset tubing in both reinforced and unreinforced styles. The company offers one of the broadest product lines of tubing and fittings in the U.S., provides extensive custom extrusion and fabrication capabilities, and services customers worldwide. NewAge Industries maintains a large inventory and prides itself on same-day shipment of 99% of orders for its core product lines. RFID systems, including gamma-irradiatable tags and labels, are offered by NewAge’s new Verigenics(TM) division. In 2006, NewAge initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its employees and customers.

NewAge Industries AdvantaPure(R), Verigenics(TM), and NewAge(R) are trademarks of NewAge(R) Industries, Inc.
NewAge Industries-AdvantaPure
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