Verndale Names Lisa Waters as Senior Vice President of Partner Alliances

Boston, MA, September 10, 2012 --( Verndale, an award-winning digital marketing technology agency is pleased to announce the hire of Lisa Waters, Verndale’s new SVP of Partner Alliances. In this position, Lisa will be responsible for national strategic channel and technology partner alliance development and management, as well as evangelism of Verndale across North America.

“We are excited to have Lisa on board to assist in developing strong partnerships in support of our new business development efforts,” said Matt Pisapia, Verndale’s Chief Operating Officer and Founding Partner. “Partner relationships are the foundation to Verndale’s national growth strategy, and we are excited to have Lisa expanding existing partnerships and forging new alliances,” said Pisapia.

Lisa brings over 15 years of direct sales and channel partner management experience in software, IT, professional services, account management and business development. Most recently Lisa worked for Sitecore USA, Inc. responsible for managing channel partner alliances, direct sales and account management.

For additional information, contact:
Lisa Waters

About Verndale
Verndale is an award-winning digital marketing agency successfully combining deep expertise in web strategy, design, development, and search marketing to deliver powerful digital solutions that captivate, engage, and inspire. Verndale is a Microsoft Certified Development Partner and maintains active partnerships with many of the leading Content Management, Portal, Commerce, Search, Analytics, and E-Mail Marketing platforms. Verndale has earned numerous honors for technical and creative excellence, and has been repeatedly recognized by Inc. Magazine as one of the fastest-growing private companies in the US. The agency continues to sustain significant growth while expanding upon a nationwide client-base. For more information, visit
Lauren McDonald