Laguna Hills, CA, September 12, 2012 --(PR.com
)-- Fan Apps, Inc., a company founded by mobile communications app developer and parent company, Iconosys, Inc., as a social networking and fan-base development resource for professional athletes, movie stars, celebrities, and other popular entertainment venues and events, including festivals and movies, today announces today the addition of Mr. Joe DiPenta to the company management team as its Chief Executive Officer. A former NHL defenseman and member of both the 2007 Stanley Cup Hockey Champion Anaheim Ducks and the 2002 AHL Calder Cup Hockey Champion Chicago Wolves, Mr. DiPenta is no stranger to the professional sports spotlight and working with A-List talent.
The company's flagship product, the "Fan App™" mobile device app, assists and enhances the marketing and public relations strategies for athletes, celebrities and other endorsers by aggregating all popular social networking tools for the endorser into one place; Facebook, Twitter, Instagram, Google +, Flickr, PhotoBucket, Pandora,YouTube, tumbler, and the like are all easily accessible through this handy single app, enabling the app user, or "Super Fan," to conveniently access information and communications for their favorite stars.
Commented Fan Apps CEO Joe DiPenta,
"I am very excited to be part of this game changing product and technology solution for athletes and other celebrities who want to more effectively connect with their fans and at the same time enhance their long and short-term market value as endorsers. With my experience and work as an NHL player and, more generally, as a professional athlete in the area of sports business, combined with the support and contributions of Wayne Irving and the rest of the Iconosys team, Fan Apps has the resources and strategic direction to make an important and immediate positive impact, both for athletes/celebrities and their fans."
With a marketing tool such as the Fan App, the athlete/celebrity endorser can extend his or her years of endorsement earning power, as well as enrich his or her immediate endorsement value, by building and maintaining that critical relationship with loyal fans; the Fan App also provides a valuable, if not essential, foundation for post-professional years where an athlete or celebrity is transitioning to a new career. Not only does this new product stimulate interest and buzz among fans by giving them a more direct and constant line of communication with the endorser, it provides a critical platform for the athlete/celebrity to realize ongoing revenues from image-related sales including clothing, other accessories, games, ringtones etc., as well as providing more targeted profile and purchasing information regarding that fan base, a development that can in turn dramatically enhance the endorser's marketing or endorsement value in the minds of sponsors or advertisers.
About Fan Apps, Inc.:
Fan Apps, Inc., a subsidiary of Iconosys, Inc. (www.fanapps.com), is developing a system of Smartphone apps that intertwine and focus on maintaining a virtual 1-to-1 intimate relationship between fans and the stars that they follow. With its flagship product, "The Fan App," social networking tools, status updates, wall posts, and photos and videos for the athlete/endorser are all in one place. The app encourages fans that are members of one social network to cross over into other social networking tools so that they can get more of an exclusive connection to the star. The company is also focused on developing other Smartphone apps and games themed for The Fan App clients or stars. From MMA to the NHL and the NFL, from Hollywood to Extreme Sports, from movies to rock bands, Fan Apps is a unique service provider, focused on extending the timeline that a star has to connect with his or her fan base through and beyond the period where the star is professionally active, and into the next step of the star's professional and or private career.