Mystic Harvest Broadens Its Powerful Purple Corn Appeal

Innovative snack line to show off newest offerings at Natural Products Expo East.

South Beloit, IL, September 12, 2012 --( Mystic Harvest ( continues its quest to revolutionize the snack food aisle. The brand made its debut at Natural Products Expo West earlier this year, unveiling the first national brand of tortilla chips made with antioxidant-rich purple corn. Now, at the upcoming Expo East show, Mystic Harvest will show off the tortilla chips’ new 1.5 oz. single serve size. This smaller size has become increasingly important to the growing number of health-conscious consumers who eat their snacks on the run.

Consumers appreciate the benefits behind Mystic Harvest Authentic Tortilla Chips with Sea Salt and Multi-Grain Tortilla Chips. It’s thanks to their central ingredient, Suntava Purple Corn (, that Mystic Harvest Purple Corn Tortilla Chips pack a 25 percent more powerful antioxidant punch than a serving of blueberries based on their ORAC score. Anthocyanins, the naturally occurring pigments responsible for the corn’s rich purple color, are powerful antioxidants. Mystic Harvest Authentic Tortilla Chips with Sea Salt also are gluten-free, a growing trend in the industry.

Retailers interested in carrying Mystic Harvest will want to stop by booth #750 and taste the power of purple corn for themselves. While they’re there, they’ll also want to check out the newest snack concepts in the works for an upcoming Mystic Harvest line expansion.

“We created the Mystic Harvest brand upon a foundation of stringent values that ensure all products in the line deliver better-for-you nutritional benefits to consumers,” said Jerry Stokely, President of Mystic Harvest parent company Axium Foods.

Suntava Purple Corn is a certified non-GMO hybrid grown to deliver consistent color, texture, distinctive taste and quality. It’s backed by more than a decade of scientific research, and delivers one of Mother Nature’s deepest, most vibrant purple hues and the highest level of nutritional properties.

Retailers interested in carrying Mystic Harvest Purple Corn Tortilla Chips on their shelves may contact Axium Foods Vice President of Sales Cindy Kuester at 815-525-3503 or

About Mystic Harvest
Mystic Harvest was born from a vision to bring better-for-you snacks to consumers. The brand is built on values that ensure its products deliver better-for-you nutritional benefits and strives to uphold a higher health standard than other snack foods. Mystic Harvest was named in honor of the mystical properties of purple corn, an ancient Andean grain that has provided powerful health benefits for thousands of years, and because it brings the bounty of nature out of the field and into the hands of consumers.

About Axium Foods
Headquartered in South Beloit, IL, Axium Foods is a division of McCleary, Incorporated. Family-owned and operated, it has more than 50 years of experience in the corn-based snack food industry.

About Suntava Purple Corn
Suntava’s proprietary line of purple corn is among nature’s most superior purple corn. It’s backed by more than a decade of scientific research; Suntava has been researching, harvesting, and continually evolving this proprietary crop of purple corn for more than 14 years. The company also regularly tests the corn genes in their own scientific labs to ensure the purple corn they grow contains the highest levels of antioxidant power in the industry. Suntava Purple Corn is grown without the use of synthetic ingredients or genetic modification.
Axium Foods
Cindy Kuester